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Brand management essentials

Brand management is a marketing function that employs tactics to boost a product line's or brand's perceived value over time. Effective brand management allows product prices to rise while cultivating loyal customers through favorable brand ...

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By Nicholas Mushayi

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Ethical behaviour in business

For centuries, the story of good vs evil, good men versus bad guys, or right versus wrong has been told in novels and films. It is, without a doubt, the most common battle at the ...

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By Nyasha Ziwewe

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Performance management process

Performance management best practices are discussed in this article. I begin by defining performance management in the context of today's business climate. Following that, I go over a step-by-step summary of how to manage organizational ...

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By Yolanda Chimonyo

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