The modern business environment with daily rapid growth of competition requires from an entrepreneur, working in the B2B sphere, monitor the quality of online trade. The Shopify platform, which gained popularity due to its technologies flexibility and scalability, is now one of the key solutions for B2B sales. And the use of the online store as a tool for development includes the introduction of functions that will increase customer engagement and process optimization. Which, in turn, will ensure stable business growth. The BINARY FUTURE team shares their own experience of improving sales performance on the Shopify platform.
1. Individual approach to the client
An individual approach is especially important for B2B clients. Repeat purchases of services or goods in this case may provide the following conditions:
- special price offers aimed at a specific client;
- assortment of goods segmented for different groups of consumers;
- favorable offers and conditions.
The implementation of modern technologies of segmentation and automation helps B2B businesses to develop a site in order to be able to use an individual approach to close the needs of each client.
2. Flexible discount system and clear pricing policy
To successfully sell in the B2B sphere, it is important to create a multi-level price range: prices for wholesale buyers, discounts for regular customers, promotions. Thanks to Shopify, a business can integrate applications that automatically adjust the necessary conditions for a specific customer. This makes the job much easier employees and requires less time.
3. Product cataloging and use of filters
B2B stores often offer their customers a wide range of products, so logical and fast navigation is a must. In order to reduce the customer's search time, products should be placed according to the following filters:
- category;
- price;
- availability;
- characteristic;
- brand;
- etc.
Thanks to the use of filters, conversion increases and improves workplace sales manager who processes orders much faster.
4. Possibility to repeat the order
The "repeat order" or "order again" function is mandatory for effective cooperation with regular customers who regularly purchase the same items or products. In this way, the customer takes fewer steps to purchase and saves time. This is a fairly simple solution to allow a significant increase in business loyalty.
5. Integration with CRM and ERP systems
Effective customer and order data management is a must-have integrated CRM system that allows you to work with customers and ERP for warehouse and logistics management. Thanks to the coordinated work of these systems, the interaction between the company's departments, in particular, the one responsible for, improves human resources and the sales department. This reduces the risk of errors.
6. The mobile version is a must
Marketing in today's information society, it is impossible without adaptation for mobile phones, since B2B customers order goods or services precisely from smartphones. Therefore, for successful sales, a business must have a mobile version that works quickly and has a user-friendly interface.
7. Advanced analytics and reporting.
Balanced decisions are difficult to make without data analytics. The Shopify platform has built-in analytics tools available. However, B2B stores will benefit from integrating advanced data collection and processing systems. Thanks to this, the entrepreneur will be able to track the effectiveness of engagement channels, the impact of advertising campaigns and customer behavior.
8. Multilingualism and multicurrency
B2B companies often focus on the foreign market. Therefore, in order to expand the audience beyond the borders of one's country, it is necessary to introduce the possibility of choosing a language and currency. It will also significantly increase competitiveness.
Conclusions
Successful B2B sales on Shopify are a combination of the right tools, the use of modern ones technologies and a well-thought-out strategy. Investing in key features will not only bring in new customers, but also improve team performance. If a company wants to be at the forefront of online commerce, the site should be seen as a strategic asset, not just a sales platform.
Do you want to realize all these possibilities? Involve BINARY FUTURE's team of experts in the process, able to combine innovative design, flexible technical solutions and data-driven marketing. We will pave the way for the visitor to become a regular customer and optimize the work of the employee on his workplace.
