Devin S. Eagle
Social Media Manager, Consumer footwear apparel
Detroit, MI · (313) 555 0197 · name@example.com · linkedin.com/in/devinseagle
Key Qualifications
EXPERIENCE
Nine years in social media, three of them managing a team
INDUSTRIES
Consumer footwear and apparel, retail, sports culture
SPECIALTIES
Organic and paid social strategy, community management, creator partnerships, social commerce
SYSTEMS
Sprout Social, Meta Business Suite, Adobe Creative Cloud, Google Analytics, Shopify
CREDENTIALS
Meta Certified Digital Marketing Associate
EDUCATION
Bachelor of arts in advertising, Michigan State University
Executive Summary
Social media manager for a national footwear brand, leading a team of four and an eight hundred thousand dollar paid social budget. Nine years in social, three managing. Built the brand community program that turned comment sections into a genuine research channel for the product team.
Signature Achievements
- Grew combined following across four platforms from four hundred thousand to one point nine million in three years.
- Drove eleven million dollars in attributed direct sales through social commerce in the most recent year.
- Built a creator program of sixty athletes and artists that produced two thirds of the brand best performing content.
- Lifted return on advertising spend on paid social from two point one to three point eight.
- Cut community response time from eleven hours to under ninety minutes with a rewritten coverage schedule.
- Turned recurring comment themes into a monthly report the product team now uses in line reviews.
Professional Experience
Social Media Manager
Motor City Athletic Company, Detroit, MI 2022 to present
Team of four covering organic content, paid social, community management and creator partnerships for a national footwear brand.
- Own the social strategy, the content calendar and an eight hundred thousand dollar paid social budget.
- Direct three shoots a quarter and approve every piece of published content.
- Manage the creator roster, contracts and performance reviews with legal and finance.
- Report monthly on reach, engagement, attributed revenue and community sentiment to the marketing director.
Senior Social Media Specialist
Great Lakes Outfitting Group, Ann Arbor, MI 2019 to 2022
Owned all organic social channels for an outdoor apparel retailer with thirty stores.
- Grew engaged followers by two hundred forty percent across three years.
- Launched the store level content program that gave each location its own voice.
- Ran the first paid social tests that established the retailer advertising baseline.
Social Media Coordinator
Woodward Avenue Creative, Royal Oak, MI 2017 to 2019
Agency coordinator supporting six regional consumer clients across scheduling, publishing and reporting.
- Published and scheduled roughly eighty posts a week across client accounts.
- Built the monthly reporting template still used by the agency.
- Handled community moderation for a client during a product recall.
Licensure and Certification
Meta Certified Digital Marketing Associate, 2021
Google Analytics individual qualification, current
Education
Bachelor of arts in advertising, Michigan State University, 2017
Core Skills
Social strategy · Paid social management · Community management · Creator partnerships · Content direction · Social commerce · Team leadership · Performance reporting · Brand voice development · Crisis moderation