Liam C. Eddleman
Copywriter, Regional retail
Providence, RI · (401) 555 0113 · name@example.com · linkedin.com/in/liamceddleman
Key Qualifications
EXPERIENCE
Six years in advertising agency copywriting across integrated campaigns
INDUSTRIES
Regional retail, tourism, restaurants and consumer services
SPECIALTIES
Campaign concepts, broadcast scripts, outdoor headlines and social copy
SYSTEMS
Adobe Creative Cloud, Figma, Google Workspace, Slack, Asana
CREDENTIALS
Member, American Advertising Federation
EDUCATION
Bachelor of Fine Arts in advertising, Rhode Island School of Design
Executive Summary
Agency copywriter with six years across broadcast, outdoor and social work for regional retail, tourism and restaurant clients. Works fast in a room with an art director, presents her own concepts to clients, and keeps a file of headlines that got killed because a better one is usually hiding underneath.
Signature Achievements
- Wrote a tourism campaign that helped lift shoulder season visits to a coastal region by 17 percent.
- Won two regional advertising awards for a radio series built entirely on customer voicemail messages.
- Named and wrote the launch campaign for a seafood restaurant group that opened four locations in two years.
- Concepted an outdoor campaign of nine headlines that ran for three seasons because the client kept renewing it.
- Rewrote a struggling retail client's seasonal email program and doubled the click through rate in one quarter.
- Presented the winning idea in three new business pitches worth 2.1 million dollars in combined billings.
Professional Experience
Copywriter
Narragansett Union Advertising, Providence, RI 2022 to present
Works in a two person creative team on five retained accounts in tourism, restaurants and regional retail.
- Concepts and writes integrated campaigns from the brief through final production.
- Writes radio and television scripts, then attends the recording sessions and directs voice talent.
- Presents concepts directly to clients and defends the reasoning behind each route.
- Contributes writing to new business pitches, including naming and territory development.
Junior Copywriter
Blackstone Field Creative, Pawtucket, RI 2020 to 2022
Wrote for a small studio serving nonprofit and consumer service clients across southern New England.
- Wrote social copy, email campaigns and website pages for eleven accounts.
- Built the studio's first tone of voice document after a client asked for one.
- Proofread every piece of client work before it left the studio.
Licensure and Certification
Member, American Advertising Federation, Rhode Island chapter
Education
Bachelor of Fine Arts in advertising, Rhode Island School of Design, 2020
Core Skills
Campaign concepting · Broadcast scripts · Outdoor headlines · Social copy · Naming · Client presentation · Tone of voice writing · Art director collaboration · New business pitches · Proofreading