Rashad D. Propst
Content Marketing Specialist, Apparel
Seattle, WA · (206) 555 0142 · name@example.com · linkedin.com/in/rashaddpropst
Key Qualifications
EXPERIENCE
Seven years in content marketing for direct to consumer apparel and outdoor retail
INDUSTRIES
Apparel, outdoor retail and specialty ecommerce
SPECIALTIES
Editorial calendars, search engine optimization writing, lifecycle email and customer research
SYSTEMS
HubSpot, Shopify, Google Analytics, Google Search Console, Asana, Adobe Creative Cloud
CREDENTIALS
Google Analytics Individual Qualification and HubSpot content marketing certification
EDUCATION
Bachelor of Arts in journalism, University of Washington
Results at a Glance
27%
One season
14
Fabric care queries
400
Usable images
Executive Summary
Content marketing specialist with seven years building editorial programs for direct to consumer retail brands in the Pacific Northwest. Owns the blog, the email nurture streams and the organic search calendar for a nine person marketing team. Known for turning customer service questions into ranking articles that carry qualified traffic into the shop.
Signature Achievements
- Grew organic blog sessions from 41,000 to 138,000 a month over two years by rebuilding the buying guide library around real customer service questions.
- Lifted email revenue 27 percent in one season by splitting a single newsletter into fit, garment care and new arrival streams.
- Published 96 articles in a year with a two person team after moving briefs, drafts and approvals into one shared workflow.
- Earned featured search results for 14 fabric care queries that now send 9,000 sessions a month to the help center.
- Cut the average time from brief to publication from 31 days to 12 days.
- Built a customer photo program into a monthly story series that produced 400 usable images at no media cost.
Professional Experience
Content Marketing Specialist
Harbor Willow Apparel, Seattle, WA 2022 to present
Owns editorial, organic search and lifecycle email for a direct to consumer apparel brand with 60 employees and two retail stores.
- Plans and writes the monthly editorial calendar covering buying guides, garment care and seasonal lookbooks.
- Briefs three freelance writers and one photographer, then edits every draft before it reaches the site.
- Runs keyword research each quarter and rewrites weak pages rather than simply adding new ones.
- Reports traffic, assisted revenue and email engagement to the marketing director every month.
Content Coordinator
Puget Ridge Outfitters, Tacoma, WA 2019 to 2022
Supported a four person marketing team at a regional outdoor gear retailer with eleven stores.
- Wrote product descriptions, store event listings and weekly promotional email copy.
- Created the first style guide the company had, covering voice, product naming and photo captions.
- Scheduled every social post and tracked which formats earned saves and comments.
Licensure and Certification
Google Analytics Individual Qualification
HubSpot content marketing certification
Member, American Marketing Association, Seattle chapter
Education
Bachelor of Arts in journalism, University of Washington, 2019
Core Skills
Editorial calendar planning · Search engine optimization writing · Keyword research · Lifecycle email · Shopify content · HubSpot · Google Analytics · Photo direction · Freelance briefing · Style guides