Renee M. Tillery
Digital Analytics Manager, Ecommerce marketplaces
San Jose, CA · (408) 555 0126 · name@example.com · linkedin.com/in/reneemtillery
Key Qualifications
EXPERIENCE
Eleven years in digital analytics, four leading an analytics team
INDUSTRIES
Ecommerce marketplaces, consumer retail and payments
SPECIALTIES
Measurement strategy, tag governance, experimentation and marketing attribution
SYSTEMS
Google Analytics 4, Google Tag Manager, Snowflake, Looker, Optimizely, Amplitude
CREDENTIALS
Google Analytics Individual Qualification and Google Cloud Professional Data Engineer
EDUCATION
Master of Science in analytics, Santa Clara University, and bachelor of science in computer science
Executive Summary
Digital analytics manager with eleven years in ecommerce measurement, the last four leading a team of five analysts and one engineer. Owns tagging, reporting and the experimentation program for a marketplace doing 780 million dollars in annual gross merchandise value.
Signature Achievements
- Rebuilt the event tracking model across web and mobile applications, cutting reporting discrepancies from 14 percent to under 2 percent.
- Built an experimentation program that ran 340 tests in a year and produced 9.4 million dollars in measured incremental revenue.
- Led a marketing attribution rebuild that shifted 6 million dollars of spend toward channels with proven incremental value.
- Managed five analysts and one analytics engineer, and promoted two of them into senior analyst roles.
- Cut the monthly reporting cycle from nine days to two by moving reporting into modeled tables in the warehouse.
- Delivered consent management changes for California privacy requirements without losing measurable conversion coverage.
Professional Experience
Digital Analytics Manager
Bayfront Commerce Marketplace, San Jose, CA 2021 to present
Leads six people covering analytics for a marketplace with 12 million monthly visitors and 780 million dollars in annual gross merchandise value.
- Owns the measurement plan, the tagging standard and the data quality process across all properties.
- Runs the experimentation program with product managers, including sample size review and result readouts.
- Manages the attribution model and presents channel performance to the marketing leadership team.
- Sets team priorities against a quarterly roadmap agreed with product, marketing and finance.
- Works with legal on consent and data retention rules that affect what can be collected.
Senior Digital Analyst
Almaden Ridge Retail Group, Sunnyvale, CA 2018 to 2021
Senior analyst supporting ecommerce and store operations reporting for a specialty retailer with 180 stores.
- Built the checkout funnel reporting that identified a payment failure costing 1.2 million dollars a year.
- Ran split testing on product pages and reported results to merchandising leaders.
- Created the customer cohort reporting that the finance team adopted for forecasting.
Web Analyst
Coyote Creek Digital Agency, Santa Clara, CA 2015 to 2018
Analyst serving eight client accounts at a performance marketing agency.
- Implemented tracking and built reporting dashboards for client campaigns.
- Audited tagging on client sites and documented every fix required.
- Presented monthly performance reviews to client marketing managers.
Licensure and Certification
Google Cloud Professional Data Engineer
Member, Digital Analytics Association
Education
Master of Science in analytics, Santa Clara University, 2018
Bachelor of Science in computer science, San Jose State University, 2015
Core Skills
Measurement strategy · Tag governance · Experimentation programs · Marketing attribution · Team leadership · Data quality management · Snowflake · Looker · Structured query language · Privacy compliant tracking