Kayla T. Jarman
Search Engine Optimization Specialist, Professional services
Raleigh, NC · (919) 555 0182 · name@example.com · linkedin.com/in/kaylatjarman
Key Qualifications
EXPERIENCE
Six years in organic search, five of them agency side.
INDUSTRIES
Professional services, home services, business software, regional retail.
SPECIALTIES
Technical audits, keyword research, content planning, internal linking, local search.
SYSTEMS
Semrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, WordPress.
CREDENTIALS
Google Analytics certification and Semrush Technical Search Engine Optimization certification.
EDUCATION
Bachelor of Arts in English, North Carolina State University.
Results at a Glance
118%
Fourteen months
62%
Lost organic traffic
$220k
Year by presenting
Executive Summary
Search engine optimization specialist at a digital agency, running organic search programs for eight business clients. Six years of experience across technical fixes, content planning and link acquisition. Prefers the boring work of crawl health and internal linking, because it usually moves the numbers first.
Signature Achievements
- Grew organic sessions 118 percent in fourteen months for a professional services client by fixing crawl waste and consolidating thin pages.
- Recovered 62 percent of lost organic traffic within two months after a client site migration broke 900 page redirects.
- Took a home services client from position eleven to position two on their highest value service term.
- Built an internal linking model that raised the number of pages ranking in the top ten from 34 to 96.
- Won three client renewals worth 220,000 dollars a year by presenting organic revenue rather than ranking screenshots.
- Wrote the technical audit template the agency now uses on every new engagement.
Professional Experience
Search Engine Optimization Specialist
Tobacco Road Digital, Raleigh, NC 2022 to present
Organic search programs for eight client accounts with retainers between 4,000 and 14,000 dollars a month.
- Runs technical audits, keyword research and content roadmaps for every account in the portfolio.
- Coordinates with client developers on fixes to page speed, redirects and structured data.
- Presents monthly performance to client stakeholders and defends the next quarter of work.
Search Marketing Coordinator
Cape Fear Web Studio, Wilmington, NC 2020 to 2022
Support role across sixteen small business websites in tourism and hospitality.
- Optimized page titles, headings and descriptions across client sites and tracked ranking movement weekly.
- Managed local business listings and review responses for eleven multi location clients.
- Produced monthly reporting packets and flagged the sites losing visibility.
Licensure and Certification
Google Analytics certification
Semrush Technical Search Engine Optimization certification
Education
Bachelor of Arts in English, North Carolina State University, 2020
Core Skills
Technical audits · Keyword research · Internal linking · Content planning · Site migrations · Local search · Structured data · Crawl analysis · Client reporting · Link acquisition