Marcus L. Ricks
Sales Development Representative, Business software
Indianapolis, IN · (317) 555 0146 · name@example.com · linkedin.com/in/marcuslricks
Key Qualifications
EXPERIENCE
Four years in outbound sales development for software companies.
INDUSTRIES
Business software, human resources technology.
SPECIALTIES
Cold calling, outbound sequences, account research, discovery qualification.
SYSTEMS
Salesforce, Outreach, ZoomInfo, LinkedIn Sales Navigator, Gong, Chili Piper.
CREDENTIALS
Salesforce Certified Associate and Sandler Foundations certificate.
EDUCATION
Bachelor of Science in Marketing, Butler University.
Executive Summary
Outbound sales development representative at a software company, working a named account list of 400 midsize employers. Four years of experience cold calling, writing sequences and booking qualified discovery meetings for four account executives. Makes 70 dials a day and still writes every email himself.
Signature Achievements
- Booked 312 qualified meetings in twelve months against a quota of 240, finishing first among eight representatives.
- Sourced 2.8 million dollars in pipeline that produced 640,000 dollars in closed business.
- Raised cold call connect to meeting conversion from nine percent to sixteen percent by rewriting the opening thirty seconds.
- Broke into eleven target accounts that had gone untouched for two years, including three that became customers.
- Wrote the outbound sequence library that the team adopted after it doubled reply rates in a split test.
- Trained five new hires during ramp, three of whom hit quota in their first full quarter.
Professional Experience
Senior Sales Development Representative
Circle City Workforce Software, Indianapolis, IN 2023 to present
Named account list of 400 midsize employers across the Midwest, supporting four account executives.
- Prospects by phone, email and professional network messaging against a monthly quota of 26 qualified meetings.
- Researches accounts for hiring signals and organizational changes before any outreach begins.
- Qualifies prospects on need, timing and decision process, then hands off with written context.
- Coaches two junior representatives on call openings and objection handling.
Sales Development Representative
Hoosier Payroll Technologies, Carmel, IN 2022 to 2023
Inbound and outbound prospecting for a payroll software company selling to businesses under 200 employees.
- Worked inbound inquiries within five minutes and outbound lists in the afternoon block.
- Booked an average of 19 meetings a month across two account executives.
- Kept account and activity records current so territory reporting stayed accurate.
Licensure and Certification
Salesforce Certified Associate
Sandler Foundations certificate
Education
Bachelor of Science in Marketing, Butler University, 2022
Core Skills
Cold calling · Outbound sequences · Account research · Qualification · Objection handling · Territory planning · Pipeline reporting · Peer coaching · Email writing