Kayla D. Eagle
Public Relations Manager, Outdoor recreation
Denver, CO · (303) 555 0111 · name@example.com · linkedin.com/in/kayladeagle
Key Qualifications
EXPERIENCE
Eleven years in consumer public relations, five leading a team.
INDUSTRIES
Outdoor recreation, apparel and equipment, consumer products.
SPECIALTIES
Media relations, product launch publicity, crisis response, executive visibility.
SYSTEMS
Cision, Muck Rack, Sprout Social, Google Analytics, Asana, Salesforce.
CREDENTIALS
Accredited in Public Relations from the Public Relations Society of America.
EDUCATION
Bachelor of Arts in Public Relations, University of Colorado Boulder.
Executive Summary
Public relations manager with eleven years telling the story of outdoor brands to national press and regional television. Runs a team of three, owns the earned media plan and handles product recall communication when it is needed. Keeps a working relationship with roughly 200 gear reviewers and outdoor editors.
Signature Achievements
- Earned 1,240 press placements in three years, including four national morning show segments for a single tent launch.
- Managed a voluntary recall of 12,000 climbing harnesses with clear public notice and no measurable decline in retail reorders.
- Built a reviewer seeding program that raised published gear reviews from 60 a year to 310 a year.
- Placed the founder in eleven podcast interviews and two national magazine profiles, lifting branded search volume 44 percent.
- Secured coverage in three trade outlets on the day of a trail conservation announcement, ahead of two larger competitors.
- Rewrote the media response protocol so that any inquiry now receives a first reply within two working hours.
Professional Experience
Public Relations Manager
Front Range Gear Works, Denver, CO 2020 to present
Team of three handling earned media for an outdoor equipment brand selling through 900 specialty retailers and its own stores.
- Owns the annual earned media plan across product launches, conservation partnerships and founder visibility.
- Serves as first point of contact for press inquiries and prepares executives before every interview.
- Leads crisis communication planning, including the recall protocol and the holding statements reviewed each year with counsel.
- Manages a public relations budget of 740,000 dollars including one outside agency for national campaigns.
- Reports coverage quality, share of voice and message pull through to the chief marketing officer each month.
Senior Public Relations Associate
Alpine Ridge Communications, Boulder, CO 2017 to 2020
Agency team serving five outdoor and travel clients with retainers between 8,000 and 30,000 dollars a month.
- Pitched national and regional press for four client brands and tracked every placement against retainer goals.
- Wrote press materials, backgrounders and executive talking points across all five accounts.
- Coordinated three annual media trips, each hosting between eight and fourteen journalists.
- Trained client spokespeople before trade show interviews and product demonstrations.
Communications Coordinator
High Country Trails Association, Fort Collins, CO 2015 to 2017
Sole communications staff at a nonprofit maintaining 400 miles of public trail.
- Drafted press releases, newsletters and volunteer recruitment material for an audience of 22,000 supporters.
- Handled local media requests during two wildfire closures and kept the public notice page current daily.
- Grew social media following from 9,000 to 31,000 across two platforms.
Licensure and Certification
Accredited in Public Relations, Public Relations Society of America
Member of the Public Relations Society of America Colorado chapter
Crisis Communication certificate, University of Denver continuing education
Education
Bachelor of Arts in Public Relations, University of Colorado Boulder, 2015
Core Skills
Media relations · Press materials · Crisis communication · Executive media training · Product launch publicity · Coverage measurement · Agency management · Influencer seeding · Message development · Team leadership