Maureen M. Ricks
Paid Media Specialist, Home services
Phoenix, AZ · (602) 555 0147 · name@example.com · linkedin.com/in/maureenmricks
Key Qualifications
EXPERIENCE
Six years buying paid search and paid social media.
INDUSTRIES
Home services, legal services, health care clinics, agency clients.
SPECIALTIES
Paid search, paid social, conversion tracking, budget pacing, landing page testing.
SYSTEMS
Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics, Google Tag Manager, Looker Studio.
CREDENTIALS
Google Ads Search certification and Meta Certified Media Buying Professional.
EDUCATION
Bachelor of Science in Business Administration, Arizona State University.
Executive Summary
Paid media specialist at a performance agency, managing 4.2 million dollars in annual spend across nine client accounts. Six years buying paid search and paid social for home services, legal and health care advertisers. Builds the account structure first and lets the creative testing follow it.
Signature Achievements
- Cut cost per booked appointment 38 percent for a heating and cooling client while holding monthly volume steady.
- Recovered a legal account that had missed its lead target for five straight months and hit target in the second month.
- Rebuilt conversion tracking across seven accounts after finding duplicate tags inflating reported results by roughly a quarter.
- Grew a dental group from three locations advertising to eleven without raising cost per new patient.
- Won an additional 900,000 dollars in annual budget from two clients after presenting incrementality tests they trusted.
- Trained four junior buyers on account structure and pacing, cutting the agency's onboarding time for new hires by half.
Professional Experience
Paid Media Specialist
Copper State Performance Group, Phoenix, AZ 2022 to present
Nine client accounts with combined annual spend of 4.2 million dollars across search and social platforms.
- Builds and manages campaign structure, bidding and budget pacing for every account in the portfolio.
- Runs weekly creative and landing page tests and reports which variant moved cost per acquisition.
- Presents monthly results to client owners and marketing directors and defends the spending recommendation for the next period.
Digital Advertising Coordinator
Sonoran Reach Media, Tempe, AZ 2020 to 2022
Support role across fourteen small business accounts with monthly budgets between 2,000 and 20,000 dollars.
- Built keyword lists, negative keyword sets and ad copy variations for local service advertisers.
- Maintained conversion tracking and call tracking for every account and audited it monthly.
- Prepared performance reports and flagged accounts drifting away from their budget plan.
Licensure and Certification
Google Ads Search certification
Meta Certified Media Buying Professional
Microsoft Advertising Certified Professional
Education
Bachelor of Science in Business Administration, Arizona State University, 2020
Core Skills
Paid search · Paid social · Account structure · Budget pacing · Conversion tracking · Creative testing · Client reporting · Bid strategy · Landing page testing · Call tracking