Allison E. Ennis
Marketing Manager, Grocery retail
Charlotte, NC · (704) 555 0108 · name@example.com · linkedin.com/in/allisoneennis
Key Qualifications
EXPERIENCE
Twelve years in consumer brand marketing, six of them leading a team.
INDUSTRIES
Grocery retail, specialty food, consumer packaged goods.
SPECIALTIES
Shopper marketing, campaign planning, brand positioning, retail media, loyalty.
SYSTEMS
HubSpot, Salesforce, Google Analytics, Tableau, Shopify, Adobe Creative Cloud.
CREDENTIALS
Professional Certified Marketer from the American Marketing Association.
EDUCATION
Bachelor of Science in Marketing, North Carolina State University.
Results at a Glance
34%
Two years
480
Additional grocery doors
$41
Dollars in eleven
$210k
Year by moving
Executive Summary
Marketing manager with twelve years building regional consumer brands across grocery and specialty retail. Leads a team of five covering campaign planning, shopper marketing and digital media, and owns an annual budget of 3.4 million dollars. Known for turning category research into promotions that move volume without eroding margin.
Signature Achievements
- Grew retail sales of the core sauce line 34 percent across two years by rebuilding the promotional calendar around four seasonal anchors.
- Won placement in 480 additional grocery doors across five states after a shopper marketing pitch built on regional taste panel data.
- Brought cost per acquisition on the direct online store down from 41 dollars to 26 dollars in eleven months.
- Launched a loyalty program that reached 62,000 members in its first year and lifted repeat purchase rate 18 percent.
- Saved 210,000 dollars a year by moving creative production and email marketing in house from an outside agency.
- Rebuilt the brand website and raised organic search traffic 57 percent while cutting the mobile bounce rate by a third.
Professional Experience
Marketing Manager
Blue Ridge Provisions, Charlotte, NC 2020 to present
Team of five supporting a regional food brand carried in roughly 1,900 grocery stores across the Southeast.
- Owns the annual marketing plan and a 3.4 million dollar budget split across trade promotion, digital media and packaging refreshes.
- Runs quarterly business reviews with the two largest grocery accounts and builds the joint promotional calendar with their category buyers.
- Directs a roster of three freelance designers and one video producer, approving all packaging and campaign artwork before print.
- Reports monthly on volume, margin and media performance to the president and the head of sales using a Tableau dashboard she built.
- Hired and coached two marketing coordinators, both promoted to specialist roles within eighteen months.
Senior Marketing Specialist
Cardinal Point Marketing Group, Raleigh, NC 2017 to 2020
Agency team serving six consumer packaged goods clients with budgets between 200,000 and two million dollars.
- Planned and bought paid social and retail media for four client brands, reporting results every two weeks.
- Wrote positioning statements and messaging guides adopted by three clients as their standing brand reference.
- Managed shopper marketing programs for a beverage client entering 300 convenience stores.
- Trained junior staff on campaign measurement and built the reporting template the agency still uses.
Marketing Coordinator
Piedmont Pantry Company, Greensboro, NC 2014 to 2017
Two person marketing function inside a specialty grocery chain with eleven stores.
- Produced weekly circulars, in store signage and the email program reaching 40,000 subscribers.
- Coordinated 26 in store sampling events a year with vendor partners and store managers.
- Tracked promotion results by store and flagged the underperforming offers before each reorder deadline.
Licensure and Certification
Professional Certified Marketer, American Marketing Association
Google Analytics certification
Member, American Marketing Association Charlotte chapter
Education
Bachelor of Science in Marketing, North Carolina State University, 2014
Certificate in Consumer Insights, University of North Carolina at Charlotte, 2019
Core Skills
Campaign planning · Shopper marketing · Brand positioning · Budget ownership · Retail media buying · Email marketing · Consumer research · Team leadership · Creative direction · Promotion analysis · Vendor negotiation