Lauren E. Draughon
Marketing Automation Specialist, Business software
Denver, CO · (303) 555 0110 · name@example.com · linkedin.com/in/laurenedraughon
Key Qualifications
EXPERIENCE
Seven years in marketing automation and campaign operations
INDUSTRIES
Business software, data analytics, technology services
SPECIALTIES
Lifecycle programs, lead scoring, data hygiene, campaign attribution
SYSTEMS
Marketo, Salesforce, Snowflake, Tableau, Jira, Google Analytics
CREDENTIALS
Adobe Certified Expert in Marketo Engage; Salesforce administrator certification
EDUCATION
Bachelor of Science in information systems, University of Colorado Boulder
Results at a Glance
480,000
Contact records
96,000
Inactive records
$4.2m
Influenced pipeline
Executive Summary
Marketing automation specialist with seven years running lifecycle programs in business software. Owns the automation platform, the lead scoring model and the handoff into the sales system for a company of 340 employees. Spends more time cleaning data than building emails, which is why the emails work.
Signature Achievements
- Rebuilt the lead scoring model with sales input, raising the share of qualified leads that became meetings from 12 percent to 21 percent.
- Migrated 480,000 contact records to a new automation platform across eleven weeks with no interruption to active campaigns.
- Reduced average campaign launch time from nine days to two by building reusable program templates.
- Suppressed 96,000 inactive records, which lowered platform cost by 34,000 dollars a year and improved inbox placement.
- Built the attribution reporting that allowed marketing to show 4.2 million dollars of influenced pipeline over three quarters.
- Wrote the consent and preference logic that brought the email program in line with the California Consumer Privacy Act.
Professional Experience
Marketing Automation Specialist
Front Range Systems, Denver, CO 2022 to present
Owns the automation platform and all lifecycle programs for a business software company with 340 employees.
- Builds and maintains roughly forty active programs covering welcome, nurture, event follow up and renewal.
- Administers the connection between the automation platform and the sales system, including field mapping and duplicate rules.
- Runs weekly database health checks and reports deliverability and engagement to the demand generation manager.
- Trains four campaign managers on program build standards and reviews their work before it goes live.
Marketing Operations Analyst
Alpine Data Works, Boulder, CO 2019 to 2022
Supported campaign operations and reporting for a data analytics startup of ninety people.
- Built the first automated nurture tracks for two product lines.
- Created the weekly funnel report used by marketing and sales leadership.
- Standardized campaign naming and tagging so results could be compared across quarters.
Licensure and Certification
Adobe Certified Expert, Marketo Engage Business Practitioner
Salesforce Certified Administrator
Education
Bachelor of Science in information systems, University of Colorado Boulder, 2019
Core Skills
Lifecycle program build · Lead scoring · Database hygiene · Platform administration · Campaign attribution · Deliverability monitoring · Field mapping · Split testing · Process documentation