Shannon H. Craddock
Marketing Assistant, Home services franchising
Tampa, FL · (270) 555 0166 · name@example.com · linkedin.com/in/shannonhcraddock
Key Qualifications
EXPERIENCE
Two years supporting a marketing team
INDUSTRIES
Home services franchising, residential real estate
SPECIALTIES
Asset library upkeep, artwork trafficking, weekly reporting
SYSTEMS
HubSpot, Canva, Adobe Creative Cloud, Asana
CREDENTIALS
HubSpot and Google Analytics certifications
EDUCATION
Bachelor of Science in marketing, University of South Florida
Results at a Glance
46
Locations pull approved
$4k
Print reruns last
340
Artwork requests
Executive Summary
Marketing assistant supporting a six person team at a home services franchise. Keeps the asset library current, traffics artwork between designers, printers and franchise owners, and builds the weekly performance report. Two years in, and the one who finds the logo file.
Signature Achievements
- Rebuilt the shared asset library so 46 locations pull approved artwork themselves, ending thirty file requests a week.
- Proofed layouts against a brand checklist, saving 4,200 dollars in print reruns last year.
- Automated the weekly performance report and returned about six hours a week to the team.
- Handled 340 artwork requests in a year, averaging two days each.
Professional Experience
Marketing Assistant
Sunline Home Services, Tampa, FL 2024 to present
Supports a six person marketing team serving 46 franchise locations in Florida and Georgia.
- Traffics artwork between designers, print vendors and franchise owners and tracks each job to delivery.
- Maintains the brand asset library, the photography archive and the approved copy bank.
- Pulls weekly website, email and paid media numbers into the team report.
Marketing Intern
Gulf Coast Realty Group, Saint Petersburg, FL 2023 to 2024
Listing marketing support for a residential brokerage with 90 agents.
- Prepared listing flyers and social posts for agents and scheduled them.
- Updated the property photograph library and kept agent contact lists accurate.
- Tracked open house schedules and printed weekly agent flyers.
Licensure and Certification
HubSpot Marketing Software Certification
Google Analytics certification
Education
Bachelor of Science in marketing, University of South Florida, 2023
Core Skills
Asset management · Artwork trafficking · Proofreading · Weekly reporting · Email scheduling · Invoice tracking · Brand guidelines · Meeting notes