Marta E. Deese
Market Research Analyst, Packaged food
Boston, MA · (617) 555 0113 · name@example.com · linkedin.com/in/martaedeese
Key Qualifications
EXPERIENCE
Six years in consumer insights for packaged food brands
INDUSTRIES
Packaged food, beverage, grocery retail
SPECIALTIES
Concept testing, package research, shelf tracking, buyer segmentation
SYSTEMS
Qualtrics, Circana, Tableau, Snowflake, Sawtooth Software, Microsoft Excel
CREDENTIALS
Professional Researcher Certification; American Statistical Association member
EDUCATION
Bachelor of Science in statistics, University of Massachusetts Amherst
Results at a Glance
$2.4m
Production tooling
340
Stores that gave
$46k
Year by moving
Executive Summary
Consumer insights analyst with six years at a packaged food company, running concept tests, package studies and shelf trackers for a portfolio of eleven brands. Comfortable with survey design and with syndicated point of sale data. Presents findings to brand teams in language they can act on the same week.
Signature Achievements
- Ran the concept test that stopped a planned cracker line before 2.4 million dollars of production tooling was ordered.
- Built a monthly shelf tracker covering 340 stores that gave brand teams distribution and pricing reads eleven days faster than the previous vendor report.
- Segmented the frozen breakfast category into five buyer groups, two of which became the basis for the following year innovation pipeline.
- Reduced survey fielding cost by 46,000 dollars a year by moving three trackers from an outside vendor to an internal consumer panel.
- Tested four package designs in a simulated aisle and identified the one that raised shelf findability by 19 percent.
Professional Experience
Market Research Analyst
Harborline Foods, Boston, MA 2022 to present
Supports eleven brands in the frozen and breakfast portfolio of a packaged food company with 1,400 employees.
- Designs and fields roughly twenty custom studies a year covering concept, package, price sensitivity and post launch tracking.
- Maintains the syndicated data reporting that brand and sales teams use for weekly category reviews.
- Recommends sample plans and quota structures that keep each study representative of the category buyer rather than the general population.
- Presents results to brand managers and to the vice president of marketing, and writes the recommendation rather than leaving it to the reader.
Research Analyst
Bay State Consumer Panel, Quincy, MA 2020 to 2022
Fielded custom studies for grocery and beverage clients at an independent research firm of twenty six people.
- Built and tested surveys in the platform, then cleaned and weighted the resulting data sets.
- Ran quality checks that removed roughly 8 percent of responses for straight lining and impossible completion times.
- Wrote topline summaries within three business days of field close.
Licensure and Certification
Professional Researcher Certification, Insights Association
Member, American Statistical Association
Education
Bachelor of Science in statistics, University of Massachusetts Amherst, Amherst, Massachusetts, 2020
Core Skills
Survey design · Concept testing · Sample planning · Syndicated data · Conjoint analysis · Data weighting · Category reporting · Insight presentation · Vendor briefing