Chantel L. Culpepper
Key Account Manager, Joint business planning
Indianapolis, IN · (386) 555 0109 · name@example.com · linkedin.com/in/chantellculpepper
Key Qualifications
EXPERIENCE
Twelve years in packaged goods account management and field sales
ACCOUNTS
Four national retail customers, 62 million dollars of annual revenue
SPECIALTIES
Joint business planning, trade investment, category reviews, promotion planning
SYSTEMS
Salesforce, Circana purchase data, Oracle NetSuite, Tableau
CREDENTIALS
Member, Strategic Account Management Association
EDUCATION
Bachelor of science in business, Purdue University
Results at a Glance
18
Million to million
4,200
New distribution points
14%
Cutting promotions
1,900
Stores on schedule
Executive Summary
Key account manager with twelve years in packaged foods, responsible for four national grocery and mass retail customers worth 62 million dollars a year. Owns joint business planning, trade investment and the category review calendar. Known for walking into a buyer meeting with the retailer own numbers already worked out. He has carried the same two customers through three category resets.
Signature Achievements
- Grew a national grocery customer from 18 million to 27 million dollars over three years.
- Won 4,200 new distribution points across two chains in a single category review cycle.
- Improved trade investment efficiency 14 percent by cutting promotions that never lifted volume.
- Recovered a customer that had threatened to delist two items and kept 6 million dollars of revenue.
- Negotiated a three year supply agreement covering annual pricing and promotional commitments.
- Led the customer team that launched a private label line into 1,900 stores on schedule.
Professional Experience
Key Account Manager
Hoosier Snack Foods, Indianapolis, IN 2021 to present
Snack manufacturer with 1,400 employees selling nationally through grocery and mass retail.
- Own four national customers and a trade budget of 9 million dollars a year.
- Build joint business plans with each buyer covering volume, promotion calendar and new items.
- Direct a customer team of one analyst, one supply planner and two broker managers.
- Review weekly shipment and consumption data so forecast gaps surface before the customer sees them.
- Present quarterly performance to the vice president of sales with a plan for every gap.
Senior Account Manager
Circle City Beverage Distributors, Indianapolis, IN 2017 to 2021
Regional distributor supplying 600 grocery and convenience accounts.
- Managed 40 chain accounts and grew the assigned book 22 percent in four years.
- Ran quarterly business reviews and negotiated shelf position with category buyers.
- Coordinated 60 in store promotions a year with merchandising crews.
- Recovered two chain accounts that had moved volume to a competing distributor.
Territory Sales Representative
Wabash Valley Foods, Lafayette, IN 2014 to 2017
Family owned food company covering central Indiana independents.
- Called on 120 independent grocers and finished above quota in all three years.
- Opened 34 new accounts and set up their first promotional programs.
- Set up route schedules with two merchandisers covering 40 stores each.
Licensure and Certification
Member, Strategic Account Management Association
Certified Professional Sales Leader, National Association of Sales Professionals
Education
Bachelor of science in business, Purdue University, 2014
Certificate in category management, Purdue University, 2019
Core Skills
Joint business planning · Trade investment · Category reviews · Buyer negotiation · Promotion analysis · Forecast accuracy · Broker management · Customer profitability · Team leadership · Retail data analysis · Contract negotiation · Sales forecasting