Jenna T. Ashby
Junior Consumer Insights Analyst, Household products grocery retail
Cincinnati, OH · (513) 555 0141 · name@example.com · linkedin.com/in/jennatashby
Key Qualifications
EXPERIENCE
Two years in consumer insights, two in grocery category work
METHODS
Concept testing, shopper surveys, package tests, purchase data analysis
INDUSTRIES
Household products and grocery retail
SYSTEMS
Qualtrics, Tableau, Microsoft Excel, Numerator
CREDENTIALS
Member, Insights Association
EDUCATION
Bachelor of science in marketing, Miami University
Executive Summary
Junior consumer insights analyst supporting three household cleaning brands. Programs surveys, cleans panel data and turns concept test results into a page that brand managers can act on. Two years in grocery category management gave her a feel for shelf data before she ever wrote a questionnaire.
Signature Achievements
- Ran 26 concept tests in one year and delivered every readout within five business days.
- Found the price threshold that saved a refill launch from a 12 percent volume loss.
- Built a package test template that cut study setup time from two days to four hours.
- Presented shopper findings to the brand team that changed the shelf message on three products.
Professional Experience
Junior Consumer Insights Analyst
Queen City Household Brands, Cincinnati, OH 2024 to present
Consumer products company with 900 employees and three cleaning brands.
- Program and field 25 studies a year with sample sizes from 400 to 1,500 respondents.
- Weight and clean panel data, then check open ended responses for quality before analysis.
- Write one page readouts with the recommendation first and the method in an appendix.
Category Analyst
Ohio Valley Grocery Cooperative, Cincinnati, OH 2022 to 2024
Cooperative supporting 140 independent grocery stores.
- Built weekly movement reports for 12 categories across member stores.
- Recommended assortment changes that raised category sales 6 percent in a pilot.
Licensure and Certification
Member, Insights Association
Education
Bachelor of science in marketing, Miami University, 2022
Core Skills
Survey programming · Concept testing · Data cleaning · Purchase data analysis · Questionnaire writing · Readout presentation · Sample planning · Category reporting