Terrence R. Satterfield
Growth Marketer, Outdoor gear
Denver, CO · (910) 555 0133 · name@example.com · linkedin.com/in/terrencersatterfield
Key Qualifications
EXPERIENCE
Seven years in growth and performance marketing for consumer brands
INDUSTRIES
Outdoor gear, specialty coffee, subscription retail
SPECIALTIES
Paid social, lifecycle email, landing page testing, media mix planning
SYSTEMS
Google Analytics, Shopify, Klaviyo, Meta Ads Manager, Looker Studio
CREDENTIALS
Google Analytics certification, Meta Certified Media Buying Professional
EDUCATION
Bachelor of arts in communication, University of Colorado Boulder
Results at a Glance
31%
Holding order volume
4,100
New customers
17%
Rebuilt product page
$640k
Annual revenue
Executive Summary
Growth marketer with seven years building paid and lifecycle programs for direct to consumer brands. Runs the full testing cycle from audience research through creative briefs and incrementality readouts. Owns a 2 million dollar annual media budget and reports contribution margin to a founder led leadership team every Monday.
Signature Achievements
- Grew subscription revenue from 1.4 million to 3.9 million dollars in 19 months by rebuilding the trial to paid onboarding sequence.
- Cut blended acquisition cost 31 percent while holding order volume flat through a disciplined paid social creative testing program.
- Launched a referral offer that produced 4,100 new customers in its first quarter at 22 dollars each.
- Raised email attributed revenue from 9 percent to 24 percent of the direct channel across two holiday seasons.
- Lifted add to cart rate 17 percent with a rebuilt product page template, read at 95 percent confidence.
- Recovered 640,000 dollars of annual revenue by fixing a checkout tracking gap that misreported paid search.
Professional Experience
Growth Marketer
Trailhead Provisions, Denver, CO 2022 to present
Direct to consumer outdoor gear brand, 60 employees and 28 million dollars in annual revenue.
- Own a 2.1 million dollar annual media budget across paid social, paid search and connected television.
- Brief and test 30 creative concepts a quarter with one staff designer and two freelance video editors.
- Publish the weekly contribution margin readout that the founder and finance lead use to set inventory buys.
- Partner with the retention lead on welcome, replenishment and winback flows reaching 310,000 subscribers.
Digital Marketing Specialist
Bison Creek Coffee Roasters, Boulder, CO 2019 to 2022
Regional roaster running a subscription club and four retail cafes.
- Built the first paid acquisition program from a 15,000 dollar monthly test budget.
- Ran search engine optimization for 90 product and brew guide pages and doubled organic sessions.
- Managed the loyalty email calendar and grew the list from 18,000 to 51,000 subscribers.
Licensure and Certification
Google Analytics certification
Meta Certified Media Buying Professional
Member, American Marketing Association
Education
Bachelor of arts in communication, University of Colorado Boulder, 2018
Core Skills
Paid social buying · Lifecycle email · Conversion testing · Media mix planning · Creative briefing · Acquisition cost analysis · Landing page optimization · Cohort reporting · Budget forecasting · Direct response copywriting