Brittany P. Tatum
Digital Marketing Specialist, Home furnishings
Albuquerque, NM · (505) 555 0114 · name@example.com · linkedin.com/in/brittanyptatum
Key Qualifications
EXPERIENCE
Six years running paid media and email for regional retail
INDUSTRIES
Home furnishings, specialty retail and local services
SPECIALTIES
Paid search, paid social, email marketing and local search visibility
SYSTEMS
Google Ads, Meta Ads Manager, Klaviyo, Google Analytics, Shopify, Canva
CREDENTIALS
Google Ads search certification and Meta certified digital marketing associate
EDUCATION
Bachelor of Business Administration in marketing, University of New Mexico
Executive Summary
Digital marketing specialist with six years running paid search, paid social and email for a regional home furnishings retailer with nine stores. Owns a media budget of 720,000 dollars a year and reports on it weekly. Bilingual in English and Spanish and writes both versions of every campaign.
Signature Achievements
- Cut cost per acquisition from 84 dollars to 51 dollars while growing paid revenue 34 percent in one year.
- Built Spanish language campaigns that now produce a fifth of all paid social revenue.
- Grew the email list from 30,000 to 92,000 through a store level capture program run with sales associates.
- Raised local search visibility across nine store locations, adding 4,200 store direction requests a month.
- Rebuilt the shopping feed and lifted return on advertising spend from 3.1 to 5.4 in a single quarter.
- Ran the digital side of a store opening that hit its first month sales target eleven days early.
Professional Experience
Digital Marketing Specialist
Sandia Ridge Home Furnishings, Albuquerque, NM 2022 to present
Owns all paid media, email and local search for a nine store regional furniture retailer with an online store.
- Manages a 720,000 dollar annual media budget across search, shopping and social.
- Writes and builds every campaign in both English and Spanish.
- Runs weekly performance reviews with the sales director and adjusts spend by store market.
- Maintains local listings, reviews and store pages for all nine locations.
Marketing Coordinator
Rio Bosque Outfitters, Santa Fe, NM 2020 to 2022
Supported marketing for a specialty retailer with three stores and a growing online business.
- Ran the email calendar and built automated welcome and win back flows.
- Managed social advertising with a monthly budget of 18,000 dollars.
- Produced product photography and listing copy for the online store.
Licensure and Certification
Google Ads search certification
Meta certified digital marketing associate
Education
Bachelor of Business Administration in marketing, University of New Mexico, 2020
Core Skills
Paid search management · Paid social advertising · Shopping feed optimization · Email marketing · Local search visibility · Budget management · Bilingual campaign writing · Google Analytics · Klaviyo · Performance reporting