Lauren E. Whitaker
Digital Marketing Manager, Ecommerce
Denver, CO · (303) 555 0142 · name@example.com · linkedin.com/in/laurenewhitaker
Key Qualifications
EXPERIENCE
Six years in ecommerce digital marketing, three as manager
INDUSTRIES
Direct to consumer outdoor gear sold through Shopify with a 2.4 million dollar media budget
SPECIALTIES
Paid search and paid social, email and text automation, search engine optimization, attribution
SYSTEMS
Shopify Plus, Klaviyo, Google Ads, Meta Ads Manager, TikTok Ads Manager, Google Analytics 4, Semrush
CREDENTIALS
Google Ads Search certification, Meta Certified Digital Marketing Associate, Klaviyo certification
EDUCATION
Bachelor of Science in Marketing, Front Range State University
Executive Summary
Digital marketing manager with six years in direct to consumer ecommerce, the last three running paid media, email and search engine optimization for an outdoor gear brand that sells 14 million dollars a year through its Shopify store. Manages a 2.4 million dollar annual media budget across Google, Meta and TikTok and a team of two specialists and an agency. Known for holding blended customer acquisition cost flat while revenue grew 60 percent.
Signature Achievements
- Grew online revenue from 8.7 million dollars to 14 million dollars in three years while holding blended customer acquisition cost between 38 and 41 dollars.
- Raised return on ad spend on Meta from 2.1 to 3.4 by rebuilding the account around creative testing and broad targeting.
- Built the Klaviyo email and text program from four flows to 19, which now produces 31 percent of online revenue, up from 12 percent.
- Grew organic search sessions by 84 percent in two years through a buying guide content program and technical fixes to collection pages.
- Cut cart abandonment from 74 percent to 66 percent with a three step abandoned cart flow and a checkout speed project with the developer.
- Manage two specialists and an agency on a 2.4 million dollar budget with monthly spend variance under 3 percent.
Professional Experience
Digital Marketing Manager
Alpenglow Outfitters, Denver, CO August 2023 to present
Direct to consumer outdoor gear brand with 14 million dollars in annual online revenue, 2.4 million dollar media budget, team of two specialists and a paid media agency
- Plan and manage paid search, shopping, paid social and video campaigns across Google, Meta, TikTok and YouTube against monthly revenue and acquisition cost targets.
- Own the Klaviyo email and text program, including welcome, browse, cart, post purchase and winback flows and two campaigns a week.
- Run the search engine optimization roadmap with the content writer and developer, covering buying guides, collection page copy and site speed.
- Build the weekly performance report in Google Analytics 4 and Looker Studio and present it to the founders every Monday.
- Manage a paid media agency on a creative testing calendar of 24 new ad concepts a month.
Paid Media Specialist
Summit Line Pet Supply, Boulder, CO June 2020 to August 2023
Online pet supply retailer with 6 million dollars in annual revenue and a 900,000 dollar media budget
- Managed Google Ads and Meta campaigns with a 900,000 dollar annual budget and grew paid revenue 45 percent over three years.
- Built shopping feed rules and product segmentation that raised shopping return on ad spend from 3.2 to 4.8.
- Ran weekly creative tests on Meta and reported results to the marketing director.
- Set up Google Analytics 4 and conversion tracking ahead of the Universal Analytics shutdown.
Certifications and Training
Google Ads Search and Shopping certifications, Google Skillshop, current through 2027
Meta Certified Digital Marketing Associate, Meta Blueprint, certified 2022
Klaviyo Product Certification, Klaviyo Academy, completed 2024
Education
Bachelor of Science in Marketing, Front Range State University, Fort Collins, 2020
Core Skills
Paid search management · Paid social creative testing · Klaviyo flow building · Search engine optimization · Shopping feed optimization · Google Analytics 4 reporting · Customer acquisition cost control · Agency management · Budget pacing · Conversion rate testing