Kendra H. Cantrell
Senior Consultant, Growth Strategy
New Orleans, LA · (504) 555 0140 · name@example.com · linkedin.com/in/kendrahcantrell
Key Qualifications
EXPERIENCE
Eight years in management consulting, preceded by two years in consumer insights inside industry
INDUSTRIES
Grocery and consumer products, hospitality, health care providers, franchise restaurants
SPECIALTIES
Market sizing, customer segmentation, pricing, business case development, growth strategy
SYSTEMS
Excel modeling, PowerPoint, Alteryx, Tableau, Power BI, Salesforce
CREDENTIALS
Certified Management Consultant, Institute of Management Consultants USA
EDUCATION
Master of business administration, Tulane University
Executive Summary
Growth strategy consultant with eight years serving consumer and provider clients across the Gulf South. Runs two workstreams at a time, builds the model that carries the recommendation, and defends it in front of the client steering committee. Shaped eleven follow on phases worth two point four million dollars in sold work.
Signature Achievements
- Built the market sizing and segmentation that took a regional grocery chain into two new metropolitan markets, adding forty one million dollars of first year sales.
- Ran the pricing analysis for a hospitality client that lifted revenue per available room by six percent with no loss of occupancy.
- Converted a six week diagnostic into a fourteen month program by writing the proposal that won three follow on phases worth one point six million dollars.
- Held personal utilization at eighty seven percent across three years while realization stayed above ninety four percent.
- Coached six analysts through their first client facing presentations, four of whom reached consultant on schedule.
- Wrote the firm point of view on independent grocery consolidation that produced nine inbound client conversations and two signed engagements.
Professional Experience
Senior Consultant, Growth Strategy
Bayou Crescent Advisors, New Orleans, LA 2021 to present
Leads two client workstreams at a time inside a regional strategy firm of sixty consultants serving consumer, hospitality and provider clients across five states.
- Owns the analytical spine of each engagement, from market model to business case, and presents findings to client executive sponsors every second week.
- Directs teams of three analysts, sets the work plan every Monday and reviews every page before it reaches the client.
- Writes the growth and pricing sections of proposals, contributing to a win rate of fifty two percent on qualified pursuits over two years.
- Runs the undergraduate interview loop for the firm and has brought in fourteen accepted offers since 2022.
Consultant
Magnolia Point Consulting Group, Baton Rouge, LA 2018 to 2021
Delivered growth and operations projects for family owned consumer businesses with revenue between fifty million and four hundred million dollars.
- Built the customer segmentation for a beverage distributor that reallocated field sales coverage and raised route profitability by nine percent.
- Modeled store level economics for a franchise restaurant group and identified eleven sites for closure or remodel.
- Prepared and rehearsed the orals for four competitive pursuits, two of which converted to signed work.
Consumer Insights Analyst
Delta Provisions Company, New Orleans, LA 2016 to 2018
Supported four brand teams at a regional food manufacturer employing eight hundred people.
- Sized six category opportunities using retail scanner data and primary survey work.
- Built the weekly reporting brand managers relied on, replacing a manual process that consumed two days each cycle.
Licensure and Certification
Certified Management Consultant, Institute of Management Consultants USA
Alteryx Designer Core certification
Tableau Desktop Specialist
Education
Master of business administration, Tulane University
Bachelor of Science in economics, Louisiana State University
Core Skills
Market sizing · Customer segmentation · Pricing strategy · Business case modeling · Client workshop facilitation · Proposal writing · Analyst coaching · Excel modeling · Alteryx workflows · Tableau dashboards · Executive presentation