Heather M. Trexler
Retail Store Manager, Specialty Apparel
Phoenix, AZ · (602) 555 0102 · name@example.com · linkedin.com/in/heathermtrexler
Key Qualifications
EXPERIENCE
Twelve years in specialty retail, eight as a store manager
INDUSTRIES
Specialty apparel, regional malls, outlet centers
SPECIALTIES
Comparable store sales growth, conversion rate, shrink control, talent development
SYSTEMS
Aptos point of sale, Workday, Kronos workforce management, Tableau, Salesforce
CREDENTIALS
Loss Prevention Qualified, Loss Prevention Foundation; Customer Service and Sales certification, National Retail Federation Foundation
EDUCATION
Bachelor of Science in retail merchandising, Arizona State University
Executive Summary
Retail store manager with twelve years in specialty apparel, eight of them running mall flagship locations across the Southwest. Lifts comparable store sales through conversion rate coaching and disciplined labor scheduling to traffic. Runs a clean shrink number and develops assistant managers who promote out to stores of their own.
Signature Achievements
- Grew comparable store sales eleven percent in fiscal year 2024 at a mall flagship carrying nine million dollars in annual volume.
- Raised conversion rate from eighteen to twenty four percent over three quarters by rebuilding floor coverage around hourly traffic counts.
- Cut shrink from one point nine percent of sales to zero point eight percent across two years using daily fitting room controls and a weekly loss prevention audit.
- Moved units per transaction from one point six to two point one by coaching a wardrobing routine and relocating accessories to the register queue.
- Held payroll within one half of a percentage point of forecast for eight consecutive quarters while absorbing two holiday seasons of extended mall hours.
- Promoted five assistant managers and two sales supervisors into store manager roles across the Southwest region since 2020.
Professional Experience
Store Manager
Ardenwood Apparel Group, Phoenix, AZ 2019 to present
Mall flagship of eleven thousand square feet, nine million dollars in annual volume, forty two associates at holiday peak.
- Own the profit and loss statement for the location, including payroll, markdown budget and controllable expense, reporting to the district manager.
- Build weekly schedules against hourly traffic and sales per square foot while staying inside Arizona wage and hour rules and Fair Labor Standards Act classification of exempt and nonexempt staff.
- Execute quarterly floor sets with the visual team and certify planogram compliance, completing full resets inside a single overnight shift.
- Chair the store safety and loss prevention committee and close corporate audit findings within fourteen days.
- Represent the brand in mall merchant meetings and negotiate placement in center wide promotional events.
Assistant Store Manager
Sunridge Outfitters, Tucson, AZ 2016 to 2019
Lifestyle center store of six thousand square feet with twenty six associates.
- Managed hiring and onboarding for seasonal classes of eighteen associates each holiday period.
- Owned back of house replenishment and markdown execution, reducing stockroom holding by a third.
- Led a loyalty enrollment push that took sign up rates from nine to twenty two percent of transactions.
Sales Lead
Copper Bell Boutique, Tempe, AZ 2013 to 2016
Independent women's apparel store, one location, nine associates.
- Opened and closed the store, reconciled register drawers and prepared daily bank deposits.
- Built a clienteling book that carried roughly a quarter of annual revenue through repeat appointments.
- Trained new hires on selling behaviors and fitting room service standards.
Licensure and Certification
Loss Prevention Qualified, Loss Prevention Foundation, 2021
Customer Service and Sales certification, National Retail Federation Foundation, 2015
Member, National Retail Federation
Education
Bachelor of Science in retail merchandising, Arizona State University, 2013
Core Skills
Comparable store sales growth · Conversion rate coaching · Labor scheduling to traffic · Shrink and loss prevention · Planogram compliance · Payroll forecasting · Clienteling programs · Floor set execution · Assistant manager development · Profit and loss ownership