Camille N. Gwaltney
Ecommerce Manager
Austin, TX · (512) 555 0122 · name@example.com · linkedin.com/in/camillengwaltney
Key Qualifications
EXPERIENCE
Nine years in ecommerce, four as a manager
INDUSTRIES
Direct to consumer brands, home fragrance, beauty
SPECIALTIES
Conversion rate optimization, merchandising the site, email and text message programs, subscription retention, paid media oversight
SYSTEMS
Shopify Plus, Klaviyo, Attentive, Google Analytics, Looker
CREDENTIALS
Klaviyo product certification
EDUCATION
Bachelor of Business Administration in marketing, University of Texas at Austin
Results at a Glance
$48
Dollars by introducing
31%
Channel revenue
41%
Percent by letting
Executive Summary
Ecommerce manager for a direct to consumer home fragrance brand doing 34 million dollars a year on Shopify Plus. Nine years in electronic commerce, four managing the channel. Owns the site, the promotional calendar, email and text message programs, and the customer experience from the product page through to delivery.
Signature Achievements
- Raised site conversion rate from 1.9 percent to 3.1 percent over eighteen months through a rebuilt product page, faster load times and clearer shipping messaging.
- Grew average order value from 48 dollars to 63 dollars by introducing bundles and a free shipping threshold set just above the old average.
- Built the email and text message program to 31 percent of channel revenue, up from 18 percent, without increasing send frequency.
- Cut the return rate on candles from 6.2 percent to 2.8 percent by fixing packaging and adding scent descriptions customers could actually use.
- Delivered the two largest sales days in company history in back to back years, with no site downtime through either peak.
- Improved subscription retention at month six from 41 percent to 58 percent by letting customers change scent and delivery date without contacting support.
Professional Experience
Ecommerce Manager
Barton Creek Home Fragrance, Austin, TX 2022 to present
The full direct channel for a brand doing 34 million dollars a year, with three direct reports and two agency partners.
- Own the merchandising calendar on the site, from the home page down to collection sorting and search results.
- Run weekly trading meetings on traffic, conversion rate, average order value and sell through by collection.
- Manage the email and text message calendar and the segmentation behind it.
- Brief and hold the paid search and paid social agency to a return on advertising spend target by channel.
- Work with operations on delivery promises, because a missed promise costs more than the sale.
Ecommerce Merchandiser
Hill Country Bath Company, San Marcos, TX 2019 to 2022
Site merchandising and promotions for a brand doing 12 million dollars online.
- Managed product launches, collection pages and site search tuning.
- Grew revenue per session 34 percent through better cross selling on the cart page.
- Wrote the product copy standard the brand still uses.
Digital Marketing Coordinator
Colorado River Goods, Austin, TX 2017 to 2019
Email, affiliate and social support for a small online retailer.
- Built and sent the weekly email calendar and reported results.
- Managed the affiliate program and the review platform.
Licensure and Certification
Klaviyo product certification
Member, American Marketing Association
Education
Bachelor of Business Administration in marketing, University of Texas at Austin
Core Skills
Conversion rate optimization · Site merchandising · Average order value growth · Email and text message marketing · Subscription retention · Paid media management · Shopify Plus · Analytics and reporting · Peak season planning · Vendor and agency management