Elizabeth F. Isenhour
Retail Analyst
Bentonville, AR · (479) 555 0127 · name@example.com · linkedin.com/in/elizabethfisenhour
Key Qualifications
EXPERIENCE
Five years in retail and category analysis on the supplier side
INDUSTRIES
Consumer packaged goods, mass merchant retail, food manufacturing
SPECIALTIES
Point of sale analysis, assortment recommendations, replenishment analytics, joint business planning support
SYSTEMS
Circana, Nielsen, Power BI, Microsoft Excel, Snowflake, Tableau
CREDENTIALS
Certified Professional Category Analyst, Category Management Association
EDUCATION
Bachelor of Science in business analytics, University of Arkansas
Executive Summary
Retail analyst on a consumer goods team supporting a national mass merchant account. Five years turning point of sale data, Circana panel reads and shipment history into assortment and replenishment recommendations the buyer will actually accept. Fluent in the retailer supplier portal and the arithmetic behind every joint business plan.
Signature Achievements
- Built an assortment recommendation that added four items to eleven hundred stores and generated six point two million dollars in annual retail sales.
- Reduced out of stocks on the account from six point one percent to two point four percent by identifying store level replenishment parameter errors.
- Automated a weekly point of sale reporting pack in Power BI that saved the sales team ten hours a week.
- Identified a store cluster with double the category index and shaped a distribution expansion that lifted sell through by fourteen percent.
- Supported a joint business plan that grew account sales by nine percent and delivered gross margin return on investment above the retailer target.
- Modeled promotional lift on twenty two events and showed that four were unprofitable, saving an estimated three hundred thousand dollars in trade spend.
Professional Experience
Retail Analyst
Ozark Provisions Company, Bentonville, AR 2022 to present
Analytical support for a sales team covering a national mass merchant account worth two hundred forty million dollars in annual retail sales
- Analyze daily point of sale data, inventory on hand and store level in stock through the retailer supplier portal.
- Build assortment, distribution and shelf space recommendations using Circana panel and consumption data.
- Model promotional lift, cannibalization and profitability and report results after every event.
- Prepare the analytical sections of joint business plans and quarterly business reviews with the buying team.
- Maintain automated Power BI dashboards used daily by six account managers.
Category Analyst
White River Snack Foods, Springdale, AR 2021 to 2022
Category analysis for a regional snack manufacturer selling into grocery and convenience accounts
- Produced share, distribution and velocity reporting from Nielsen data for eight retail accounts.
- Built shelf space recommendations and planogram proposals for buyer presentations.
- Supported quarterly business reviews with the retailer by preparing the category performance and distribution gap analysis.
Licensure and Certification
Certified Professional Category Analyst, Category Management Association
Education
Bachelor of Science in business analytics, University of Arkansas
Core Skills
Point of sale analysis · Circana and Nielsen data · Assortment recommendations · Promotional modeling · Replenishment analytics · Power BI · Snowflake · Tableau · Microsoft Excel · Joint business planning