Astrid M. Kinlaw
Digital Marketing Specialist, Donor Acquisition
Denver, CO · (303) 555 0122 · name@example.com · linkedin.com/in/astridmkinlaw
Key Qualifications
EXPERIENCE
Six years in nonprofit digital marketing and donor acquisition
INDUSTRIES
Environmental conservation, public lands advocacy
SPECIALTIES
Paid social acquisition, landing page conversion, sustainer conversion, cost per acquisition management
SYSTEMS
Every Action, Classy, Meta Ads Manager, Google Ads, Google Analytics
CREDENTIALS
Google Ads Search certification, member of the Association of Fundraising Professionals
EDUCATION
Bachelor of Science in marketing, University of Colorado Denver
Executive Summary
Digital marketing specialist running paid donor acquisition for a western conservation nonprofit. Six years in the sector. Buys media against a cost per acquisition target, watches the second gift rate rather than the sign up count, and reports honestly when a channel is not paying for itself.
Signature Achievements
- Acquired eleven thousand new donors in two years at an average cost of forty one dollars, down from sixty three dollars.
- Raised the donation page conversion rate from two point one percent to three point eight percent through eleven tests.
- Converted nine hundred and forty single gift donors into sustainers worth two hundred and ten thousand dollars a year.
- Grew the advocacy email list by fifty two thousand names through petition and quiz campaigns.
- Recovered two hundred and thirty thousand dollars from lapsed donors with a reactivation series across email and paid social.
Professional Experience
Digital Marketing Specialist, Donor Acquisition
Front Range Wild Places Fund, Denver, CO 2022 to present
Owns paid and organic donor acquisition for a conservation nonprofit raising twenty six million dollars a year from one hundred and forty thousand donors.
- Plans and buys a one point one million dollar annual acquisition budget across paid social and search.
- Builds and tests donation pages and advocacy action forms in Classy and Every Action.
- Reports cost per acquisition, second gift rate and cost per dollar raised to the development director monthly.
Digital Campaigns Associate
Rocky Mountain Trails Coalition, Fort Collins, CO 2019 to 2022
Ran email and social campaigns for a recreation nonprofit with an eight million dollar budget.
- Sent one hundred and twenty campaign emails a year to a list of forty thousand supporters.
- Managed a Google Ad Grants account that delivered sixty thousand sessions a year.
- Produced landing pages and creative for three annual fundraising pushes.
Licensure and Certification
Google Ads Search certification
Member, Association of Fundraising Professionals
Education
Bachelor of Science in marketing, University of Colorado Denver
Core Skills
Paid social acquisition · Cost per acquisition management · Landing page testing · Sustainer conversion · Lapsed donor reactivation · Every Action campaign build · Google Analytics · Creative briefing · Budget pacing · Performance reporting