Employer of choice: Everything you need to know

Employer of choice: Everything you need to know

Obtaining the position of \"employer of choice\" puts you in charge of attracting, hiring, and retaining the best employees. This applies to both current employees and prospective employees. It is not an easy status to achieve or maintain. It necessitates a deliberate and planned strategy that begins with understanding what prospective employees value most when determining where they want to work.


Your aim as an employer is not just to increase revenue by marketing your product or service; you also need to market your company as an attractive place to work. After all, attracting and maintaining excellent people is critical to your company's success.


Any company, no matter how tiny, may become an employer of choice. Well, go through ways your company may fine-tune its brand, culture, and recruiting techniques to attract and retain the greatest employees at the lowest cost in this post.


What is an Employer of Choice?

What does it mean to be a preferred employer? A firm's capacity to attract and keep the top applicants is defined by its ability to attract and retain the best candidates. This is achieved through the desired company culture, leadership style, and employee engagement. It's not all about employee pay and employee benefits. There are numerous aspects of Human Resources to examine and always seek to improve if you want to be an employer of choice. 

Related: How to become an employer of choice


In its most basic form, an employer of choice means you are the company that most candidates desire to work for. This can be achieved by building a strong reputation within the market by ensuring the employee experience matches what they expect. Strong leadership, competitive pay, engaged staff, meaningful work, and appealing business culture are some of the defining features of employers of choice. There is no one-size-fits-all approach to being a preferred employer. Although one company strategy may appear to be significantly different from another, they can both match the distinctions criteria. 


An employer of choice provides a superb workplace culture and environment that attracts and keeps top talent. Employees and consumers benefit from the qualities of the environment provided at an employer of choice, which promote well-being, safety, and happiness.


Employer of choice characteristics


Job Security

Employees have a reasonable expectation that their employer is solvent. Employees can focus on their goals and primary functions without fear of losing their jobs since they are no longer concerned about losing their positions.


Employees are more likely to stay with companies where they believe they will have a job if they do well. Employees who have a secure job are more prepared to take chances for the company and may concentrate on their main functions without worry.


Salary and perks that are comparable to or better than market standards may be included in compensation. Paid time off, paid holidays, paid vacation, health insurance, accident insurance, life insurance, medical check-ups (health, dental, eye), gym allowances, magazine allowances, and other perks may be included in a comprehensive employee benefits package. At regular intervals, employee recognition through compensation and benefits should be benchmarked (like half-yearly or annually).


Possibility of Growth



Internal recruitment programs or internal job advertisements should be used to provide professional development possibilities. Allowing staff to exhibit new skills through training and advancement demonstrates commitment.


People quit organizations for a variety of reasons, one of which is the potential for advancement. People desire to advance in their careers, whether it's by choosing a position with additional responsibilities or one that requires a new set of talents.

  1. Develop several career paths that allow employees to progress up and down the corporate ladder. Career development also assists with employee retention.
  2. Hold regular career planning meetings with your employees.
  3. Assist them in determining their next step(s) and honing their talents in that direction.


Rewarding and Recognizing

It is critical to thank the staff for their efforts. Nobody wants to be taken for granted or for their contributions to be overlooked. Developing a good performance management system will help to ensure that your employees are constantly respected and acknowledged.

  • Establish individual and team performance goals and targets so that all types of contributions can be recognized.
  • Recognize the difference between perks and incentives - advantages, such as free lunches or afternoons off before a long weekend, can quickly become expectations, whereas prizes are designated for specific behavior.
  • Keep things active and enjoyable by becoming creative with important occasions like anniversaries, birthdays, and team successes.


Rewarding and recognizing employees go hand in hand. Employees want to be recognized for their contributions to the work they do. These bonuses should be on par with, if not higher than, the market rate. These rewards and recognition should be benchmarked at regular intervals for a competitive advantage.

Work-Life Balance

Work-life balance efforts like flexible scheduling options are becoming increasingly popular among employees. They allow employees to focus on their work without being distracted by family and life events. Employee stress is reduced as a result of these measures, and employees are better able to deal with life's issues while at work.


The majority of employees desire a healthy work-life balance. Organizations are increasingly seeking to be more sympathetic to their employee's personal and family requirements. Flexible work hours, working from home, paid vacation, and additional paid leave are some techniques that may be used.


Good Relations with co-workers 

According to Gallup's research, engaged employees are more likely to have a work best friend. \"According to Gallup data, having the best buddy at work has a direct correlation with the amount of effort individuals put in at work. Women who strongly feel they have a best friend at work, for example, are more than twice as likely to be engaged (63 percent) than women who disagree .\"


Coworkers appreciate and enjoy working with each other on a wider scale, at an employer of choice, because the cultural fit is addressed in recruitment. The organization deals with a problematic boss before he or she has a detrimental impact on employees and the workplace culture. Remember that one of the most common reasons for people quitting their jobs is because of their bosses.

How to become an employer of choice

Fair remuneration

One of the most effective and direct methods of acquiring top personnel is through competitive pay. When you pay your employees fairly, they feel more valued, have greater faith in the company, and are more invested in their jobs.


When it comes to salaries, it's crucial to understand the difference between \"high\" and \"fair.\" Employee satisfaction was more influenced by the worker's belief that they were paid fairly than the actual amount of their income in a PayScale study, 2 of more than half a million workers. Fair pay is defined by two factors: being paid a wage that is competitive with the market rate for the work being done and being paid a wage that is comparable to what other workers at similar levels in the organization are paid.


Health insurance, retirement, paid time off, and sick leave is all necessities. Other features, such as flexible work hours and family leave, are increasingly becoming necessities.


Employees should be respected and empowered.

Employers of choice create environments in which employees are given clear instructions on what is expected of them and are confident in their ability to make decisions that will enable them to meet those expectations. Employees are treated equally regardless of their job title or level of seniority, and there is no sense that someone is treated differently.


You may promote a strong culture by delivering praise where it's due and providing clear and constructive feedback when expectations aren't reached.


Offer benefits that matter

For employers of choice, basic benefits such as health insurance, employer-sponsored retirement, paid vacation time, and sick leave is a given. Other popular perks, such as flexible work hours and paid family leave, are soon becoming necessities.


It's worth noting that the list of bonuses offered by employers of choice frequently lacks flare. While onsite beer fridges and Friday afternoon ping pong tournaments are fun and trendy, they don't offer much to foster actual meaning, which is a key feature of employer-of-choice brands. Employers of choice focus on the benefits that matter and provide measurable value to the employees they want to attract, rather than catering to flavor-of-the-week incentives.


Provide work that is engaging and difficult

Offering a tough yet manageable workload is another crucial step toward being an employer of choice. Depending on the department or team member, achieving this blend may take numerous forms.


When assessing your employee's workload, keep the following questions in mind:

  • Is the work hard, but not to the point of burnout?
  • Is there a clear role definition that is simple but not too simple?
  • Do employees' duties expand as they gain experience and become more efficient?
  • Are your staff enthusiastic about the company's overarching vision, in addition to the task you're asking them to do?
  • Are employees enthralled by the vision?


You'll want to provide possibilities for continuing growth and promotion in addition to keeping your employee's day-to-day work interesting. A clear road to promotion, frequent reviews, training for new abilities, and mentoring opportunities are all examples of ways to help employees grow in the proper direction.

Benefits of being an employer of choice

Being a preferred employer is a valuable position to hold. Here are a few advantages:



Studies demonstrate that happy employees are more productive in general. Cheerful employees, for example, had a 12 percent increase in production, according to the University of Warwick. As a result, more firms are beginning to take an employee-first approach to business.


A happier workplace culture

When people are pleased, there is a higher level of overall morale in the company, which fosters collaboration and productivity. It aids in employee retention and the development of a healthy workplace culture, which existing and potential employees find appealing.


Ability to recruit top personnel

To attract great talent, the best organizations deploy effective employer branding. Top-performing professionals notice great salaries and benefits, as well as happy employees. These are key factors to consider for the employee when aiming to get the ideal employee.


Wrapping it up

Employees will seek you out as an attractive place to work because of your reputation. Any effective recruitment approach starts with this goal. Become the employer of choice for excellent employees.



Memory Nguwi
Super User
This article was written by Memory a Super User at Industrial Psychology Consultants (Pvt) Ltd

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