Deandre P. Wooten
Area Revenue Manager
Charlotte, NC · (681) 555 0103 · name@example.com · linkedin.com/in/deandrepwooten
Key Qualifications
EXPERIENCE
Eleven years in hotel revenue management, six of them across multiple properties
INDUSTRIES
Upscale and upper upscale full service hotels, airport select service, urban convention markets
SPECIALTIES
Rate strategy, demand forecasting, group displacement analysis, competitive set benchmarking
SYSTEMS
IDeaS G3, Oracle Opera, Amadeus Demand360, Lighthouse, Smith Travel Research reports, Microsoft Power BI
CREDENTIALS
Certified Revenue Management Executive, plus membership of Hospitality Financial and Technology Professionals
EDUCATION
Bachelor of Science in hospitality management, University of South Carolina
Executive Summary
Area revenue manager with eleven years in upscale hotels across the Carolinas, now owning rate strategy, forecasting and channel mix for a five hotel cluster producing sixty eight million dollars in annual rooms revenue. Known for lifting revenue per available room index against the competitive set without buying occupancy with discounted group business.
Signature Achievements
- Moved the cluster revenue per available room index from ninety six to one hundred and twelve in two years while holding occupancy above the competitive set average.
- Shifted channel mix so direct and loyalty bookings grew from thirty one percent to forty four percent of transient room nights, cutting online travel agency commission spend by about four hundred thousand dollars a year.
- Tightened the thirty day rooms revenue forecast to within two percent of actual, which let each general manager schedule housekeeping and front office labor with real confidence.
- Ran the displacement analysis that turned down two low rated citywide blocks and protected about two hundred and sixty thousand dollars of transient revenue across one convention week.
- Introduced minimum length of stay controls on compression weekends and lifted average daily rate by fourteen dollars with no measurable loss of occupancy.
- Taught nine general managers and directors of sales to read the Smith Travel Research report, ending a long argument about who owned rate decisions.
Professional Experience
Area Revenue Manager
Carolina Crest Hotel Group, Charlotte, NC 2021 to present
Five hotels in Charlotte, Greenville and Columbia totaling one thousand one hundred and forty rooms and sixty eight million dollars in rooms revenue.
- Set daily rate and inventory strategy across all five hotels, balancing best available rate tiers, corporate negotiated accounts and wholesale allocations against a rolling demand forecast.
- Chair the weekly revenue strategy meeting at each property with the general manager, director of sales and regional director, working from pace, pickup and rate shopping data.
- Rebuilt the group ceiling and minimum acceptable rate framework so sales can quote inside a single business day instead of waiting for approval.
- Own the annual rooms revenue budget and the monthly reforecast, presenting variance and recovery plans to ownership each quarter.
Revenue Manager
Meridian Bay Hotels, Raleigh, NC 2018 to 2021
Two full service hotels totaling four hundred and eighty rooms in a research park submarket driven by corporate transient demand.
- Managed transient and group pricing through request for proposal season and retained the top fifteen negotiated accounts at an average rate increase of six percent.
- Corrected rate parity across brand and third party channels after an audit surfaced forty one mismatched offers.
- Built a weekend leisure package that produced one thousand nine hundred room nights in its first summer.
Revenue Analyst
Piedmont Inn Collection, Winston Salem, NC 2015 to 2018
Analyst supporting seven select service hotels under a regional director of revenue management.
- Produced daily pickup, pace and competitive rate reports for seven properties ahead of the morning call.
- Loaded and audited rate plans in the property management system and the central reservation system.
- Maintained competitive set data and flagged rate movements that needed a same day response.
Licensure and Certification
Certified Revenue Management Executive, Hospitality Sales and Marketing Association International
Member, Hospitality Financial and Technology Professionals
Education
Bachelor of Science in hospitality management, University of South Carolina, 2014
Hotel revenue management certificate, Cornell University
Core Skills
Demand forecasting · Rate strategy · Channel mix management · Group displacement analysis · Competitive set benchmarking · Budgeting and reforecasting · IDeaS G3 · Oracle Opera · Microsoft Power BI · Ownership reporting