Lauren A. Gwaltney
Senior Copywriter, Restaurant groups
Nashville, TN · (440) 555 0194 · name@example.com · linkedin.com/in/laurenagwaltney
Key Qualifications
EXPERIENCE
Eleven years in agency copywriting, five of them at senior level
INDUSTRIES
Restaurant groups, live music and events, consumer packaged goods, regional tourism
SPECIALTIES
Brand platforms, voice and tone systems, campaign concepting, headline craft, naming
SYSTEMS
Figma, Adobe Creative Cloud, Frontify, Asana, Google Analytics
CREDENTIALS
Member of the One Club for Creativity, member of the American Advertising Federation
EDUCATION
Bachelor of Arts in English, University of Tennessee at Knoxville
Results at a Glance
34
Locations and watched
$1.2m
Annual fees
22%
Prior year
Executive Summary
Senior copywriter with eleven years in independent agencies, writing brand platforms and integrated campaigns for restaurant, live music and consumer goods clients. Builds voice and tone systems that junior writers and media partners can use without supervision. Presents concepts to founders and marketing directors and defends the line that carries the idea.
Signature Achievements
- Wrote the brand platform for a restaurant group of 34 locations and watched unaided awareness in the home market move from 41 percent to 58 percent across two tracking waves.
- Led concepting on a state tourism pitch that won the agency a retained account worth 1.2 million dollars in annual fees.
- Built a voice and tone guide now used by four client teams, which brought routine copy from five rounds of revision down to two.
- Named a canned cocktail line and wrote its launch campaign, and the first production run sold through in nine weeks.
- Wrote the radio and outdoor work for a music festival that lifted ticket sales 22 percent against the prior year.
- Mentored three junior writers, two of whom were promoted to copywriter inside eighteen months.
Professional Experience
Senior Copywriter
Bellwether and Fox Creative, Nashville, TN 2021 to present
Independent agency of 45 staff serving consumer brands across the Southeast
- Lead writer on three retained accounts, taking each brief from strategy through concept, script and final proofread.
- Own brand voice for a restaurant group and a beverage client, including the written guidelines those clients use internally.
- Concept in pairs with an art director and present the work to client leadership without a supervisor in the room.
- Edit copy from two junior writers and a rotating bench of freelancers before anything leaves the agency.
Copywriter
Ridgeline Creative Group, Nashville, TN 2018 to 2021
Twenty person shop handling regional retail, tourism and nonprofit accounts
- Wrote broadcast, print and social work for six accounts at a time under one creative director.
- Ran the tone audit on inherited client material and rewrote the pages that read like three different companies.
- Sat in on customer interviews so the copy used the words customers actually said.
Junior Copywriter
Sawtooth Advertising, Memphis, TN 2015 to 2018
Full service agency serving grocery, automotive and community banking clients across Tennessee and Mississippi
- Wrote weekly retail circulars, radio spots and point of sale copy on tight production schedules.
- Produced headline volume for concept reviews, often forty options before one survived.
- Proofread every piece against the client style sheet before release to production.
Licensure and Certification
Member of the One Club for Creativity
Member of the American Advertising Federation, Nashville chapter
Education
Bachelor of Arts in English, University of Tennessee at Knoxville, 2015
Certificate in advertising concept development, Nashville State Community College, 2017
Core Skills
Brand platforms · Voice and tone systems · Campaign concepting · Headline craft · Broadcast scripts · Naming · Client presentation · Copy editing · Creative briefs · Writer mentoring