Emilio E. Hux
Brand Designer, Restaurants hospitality
Philadelphia, PA · (215) 555 0122 · name@example.com · linkedin.com/in/emilioehux
Key Qualifications
EXPERIENCE
Six years designing brand identity systems and the guidelines that keep them consistent
INDUSTRIES
Restaurants and hospitality, arts and culture, health technology, higher education
SPECIALTIES
Identity systems, logotype and mark design, brand guidelines, packaging, environmental applications
SYSTEMS
Adobe Creative Cloud, Figma, Sketch, After Effects, Asana
CREDENTIALS
Member of the American Institute of Graphic Arts, Philadelphia chapter
EDUCATION
Bachelor of Fine Arts in graphic design, Tyler School of Art and Architecture
Executive Summary
Brand designer with six years building identity systems that survive contact with real teams. Draws marks, sets type, writes the guidelines, then sits with the people who have to use them. Studio side experience across restaurants, cultural institutions and health technology, with a portfolio built on rebrands that shipped.
Signature Achievements
- Designed the identity for a fourteen location restaurant group covering mark, type, menu system, signage and uniforms, delivered across nine months.
- Wrote a forty page brand guidelines document that cut off brand requests to the studio by about two thirds in its first year.
- Rebuilt a museum identity ahead of a reopening that drew ninety thousand visitors in its first quarter, double the previous year.
- Drew a custom logotype and three weight display family for a health technology client, replacing a licensed face and saving eleven thousand dollars a year in licensing.
- Ran color and contrast testing across an identity palette so every approved pairing met the Web Content Accessibility Guidelines contrast standard.
Professional Experience
Brand Designer
Fairmount Type and Form, Philadelphia, PA 2022 to present
Twelve person brand studio running four to six identity engagements a year for regional and national clients.
- Leads identity design on two projects at a time, from research and territory boards through final mark, type system and guidelines.
- Builds and maintains component libraries in Figma so clients can produce on brand material after handoff.
- Presents work in client sessions and defends design decisions with reasoning rather than preference.
Designer
Schuylkill Works, Philadelphia, PA 2020 to 2022
Small studio producing print, packaging and digital work for cultural and nonprofit clients.
- Designed exhibition graphics, printed programs and campaign collateral for six cultural organizations.
- Produced print ready files and worked with local printers on proofs and press approval.
- Supported identity projects with pattern, icon and illustration work.
Licensure and Certification
Member, American Institute of Graphic Arts, Philadelphia chapter
Education
Bachelor of Fine Arts in graphic design, Tyler School of Art and Architecture, 2020
Core Skills
Identity systems · Logotype and mark design · Typography · Brand guidelines · Figma component libraries · Packaging design · Environmental graphics · Color and contrast testing · Client presentation · Print production