Courtney A. Ritchie
Creative Director, Insurance
Chicago, IL · (312) 555 0119 · name@example.com · linkedin.com/in/courtneyaritchie
Key Qualifications
EXPERIENCE
Sixteen years in advertising creative, seven of them leading creative teams as a creative director
INDUSTRIES
Insurance, quick service restaurants, retail, consumer packaged goods
SPECIALTIES
Campaign platforms, concept development across channels, new business pitching, creative team leadership
SYSTEMS
Adobe Creative Cloud, Figma, After Effects, Frame.io, Asana
CREDENTIALS
Member of The One Club for Creativity; two One Show pencils and a Clio bronze
EDUCATION
Bachelor of Arts in advertising, Michigan State University
Executive Summary
Creative director with sixteen years setting the creative vision on integrated accounts and defending the idea from brief to broadcast. Leads eighteen creatives across two client teams, partners with strategy and account leadership on scope, and has taken three campaign platforms past their third year on air.
Signature Achievements
- Created and sold a campaign platform for a national insurance client that has run four years and grown unaided brand awareness from thirty one percent to forty six percent.
- Led the creative on eleven new business pitches over five years with six wins, adding about fourteen million dollars in annual billings.
- Won two One Show pencils and a Clio bronze for a restaurant campaign built on a single visual idea carried across broadcast, outdoor and social.
- Rebuilt the creative review process so that ideas were tested against the brief before production, cutting late stage rework by roughly forty percent.
- Held a retainer of six point two million dollars a year within its planned burn rate for three consecutive years while raising the award count on the account.
- Promoted four creatives into art director and copywriter leadership roles and kept team attrition below ten percent a year.
Professional Experience
Creative Director
Wabash and Vine Agency, Chicago, IL 2019 to present
Independent full service agency of three hundred and twenty people; leads eighteen creatives across a national insurance account and a restaurant account.
- Sets the creative vision on both accounts and approves every concept before it reaches the client.
- Runs concept development with art director and copywriter teams and pushes each territory until it works in every channel it has to live in.
- Partners with the account director and the strategy lead on scope, staffing and burn rate so ambitious work still lands inside the retainer.
- Leads the creative portion of new business pitches, from the first territory session to the room itself.
- Directs production partners on broadcast and content shoots and sits in the edit through final delivery.
Associate Creative Director
Lakeshore Field Creative, Chicago, IL 2015 to 2019
Ninety person agency serving retail and consumer packaged goods clients across the Midwest.
- Led a team of six on two retail accounts, owning concept through delivery.
- Wrote and art directed campaigns across broadcast, print, outdoor and digital.
- Built the agency case study format used in every pitch after 2017.
Senior Copywriter
Greenline Row Advertising, Milwaukee, WI 2010 to 2015
Regional agency of forty people working with grocery, healthcare and tourism clients.
- Wrote broadcast, radio and long form digital work paired with two art directors.
- Developed campaign concepts and presented them directly to client marketing directors.
- Mentored two junior writers and ran the intern portfolio program.
Licensure and Certification
Member, The One Club for Creativity
Member, American Advertising Federation, Chicago chapter
Education
Bachelor of Arts in advertising, Michigan State University, 2009
Chicago Portfolio School, copywriting program, 2010
Core Skills
Creative vision and platform development · Concepting across channels · New business pitching · Creative team leadership · Broadcast production · Client relationships · Scope and burn rate management · Copywriting · Presentation and storytelling · Hiring and mentoring