Job Description for Sales Associate

Job Description for Sales Associate

The job description for sales associate is common in the retail industry. Job descriptions for sales associates profile the role of individuals responsible for assisting customers with their purchases. Research has found that sales associates are pivotal in boosting company sales and building customer relationships. Additionally, research shows that sales representatives who are informed about the goods they sell and have a knack for satisfying customers have a higher chance of succeeding in their positions.

Sales associate job descriptions detail the primary duties and responsibilities of individuals in this role. These include increasing purchase amounts and driving sales by cross-selling company products. Also, sales associates harness customer trust by effectively communicating and assisting customers. A McKinsey & Company study found that customers who experience high levels of customer service from sales associates are more likely to make repeat purchases and suggest the store to others.

The Bureau of Labor Statistics projects that employment of retail sales associates will increase by just 2 per cent between 2019 and 2029, which is less than the average for all occupations. Nevertheless, this still represents a sizable number of sector employment prospects. As such, hiring the right candidates for such a role is essential, guided by the job description for Sales associates.

It is important to note that the job description for sales associate is dynamic. Research indicates that the function of sales associates in the retail sector is changing due to technology. As such, job descriptions for sales associates should list some of the soft skills essential to surviving in such a role, regardless of the fast-changing environment. For instance, the ideal candidate should be tech-savvy. Based on my observation, numerous retailers use mobile devices to provide sales associates with real-time inventory data and customer information. This drives sales and increases the quality of service.

The issue of technology in sales associate roles continues to gain momentum. 75% of consumers, according to research by Salesforce, expect businesses to deliver a consistent experience across all channels, including in-store and online. This emphasizes the significance of having well-trained sales associates who can deliver first-rate customer care in person and online. This shows that job descriptions for sales associates should articulate the knowledge, skills, abilities and other characteristics necessary to succeed in such a role.

Related: Stores Manager Job Description

Job Description for Sales Associate: Overall Purpose

Ensures increased customer satisfaction by providing excellent sales services. The sales associate determines customer needs by working closely with customers to answer their questions about the company products and providing the right solutions to customer queries.

Job Description for Sales Associate: Primary Duties


  • Makes customers feel welcome by greeting customers warmly as they are the first point of contact for customers when they arrive at the store.
  • Assists customers by directing them to various isles to find products that the customers would require.
  • Assists in convincing customers to make the right purchases by providing information about the features and benefits of the product in question.
  • Assists in processing customer transactions upon request by handling credit cards, cash, and other payment methods.
  • Maintains store appearance at all times by ensuring cleanliness in the store.
  • Ensures optimum stocking levels on shelves and isles by restocking shelves, arranging displays and keeping the store spotless.
  • Meets and exceeds sales targets set by management by upselling products or suggesting complimentary products to increase sales.
  • Helps to resolve customer complaints by listening to the concerns raised, offering appropriate solutions and escalating issues to the right office if necessary.
  • Drives the company sales by creating innovations that attract customers to the store.
  • Remains well-informed on products by conducting continuous research.
  • Handles return of merchandise by investigating the cause of the returns and helping determine eligibility.
  • Ensures customer service is above board by teaming with co-workers to provide good service.
  • Ensures compliance with inventory control measures by keeping inventory records and documents current.
  • Enhances internal processes by suggesting methods to improve sales.

Sales representative job description

Job Description for Sales Associate: Educational Requirements

Generally, a degree is not required in job descriptions for sales associates. Only 32% of employers, according to a CareerBuilder poll, demand a college degree for sales employment. According to the same survey, 21% of employers require some college coursework, while 47% of employers demand a high school diploma or equivalent. Below I list some of the qualifications in the job description for sales associate.

• An associate degree or a high school diploma is required.

Job Description for Sales Associate: Experience Required

Employers might be on the lookout for applicants with prior sales experience. 71% of employers prefer individuals with prior sales experience, according to a CareerBuilder survey. Furthermore, according to the same survey, 36% of companies prefer candidates with at least a year of sales experience. Below I list some common experience requirements in job descriptions for sales associate

  • At least 1 year in a relevant sales role is mandatory.
  • Experience dealing with customers in a retail environment.

Related: Supply Chain Job Description

Job Description for Sales Associate: KSAOs




  • Knowledge of products sold is needed to ensure that the individual assists clients with all the information needed.
  • Knowledge of trade markets is needed to use techniques that suit different clientele demography.
  • Knowledge of marketing initiatives to increase sales of the company is required.


  • Must have good communication skills as the role communicates with clients and co-workers to ensure maximum customer satisfaction.
  • Must have excellent organizational skills to ensure that the aisle and shelves are always in order and presentable.


  • The ability to interact with customers of all calibres because customers from different backgrounds need assistance at all times.
  • The ability to work as a team member as this role requires liaising with different groups.
  • The ability to self-develop is needed to continue research and keep up with trends in the sales and marketing spheres.
  • The ability to initiate sales growing techniques is needed to drive sales and exceed targets.

Other characteristics

  • Flexibility to travel is required when products are being sold outside the regular workstation.
  • The incumbent must be tech-savvy as the role might require working with various mobile devices and applications to help drive sales.

Related: KSAOs - Step by Step Guide to Understanding KSAOs

Frequently asked questions

Q: What does a sales associate do?

A: When put in simple terms, a sales associate is in charge of processing transactions, assisting customers with their purchases, and giving product information. They could also be in charge of replenishing shelves and keeping the shop looking presentable.

Q: What skills are required to be a successful sales associate?

A: Excellent communication abilities, strong customer service skills, the capacity to function in a team, and thorough product knowledge are just a few of the crucial traits needed for a successful sales associate.

Q: How much does a sales associate typically earn?

A: According to data from Glassdoor, the typical base salary for a sales associate in the US is $28,000 per year. However, this may differ based on geography, level of experience, and industry.

Q: What are some common challenges faced by sales associates?

A: Some common challenges sales associates face include meeting sales targets, dealing with difficult customers, and managing inventory levels.

Q: How can I prepare for a job as a sales associate?

A: Getting experience in retail or customer service environments might be beneficial for preparing for a position as a sales associate. You might also wish to practice or receive training to improve your interpersonal and communication abilities.

Brandon Murambinda
This article was written by Brandon a Consultant at Industrial Psychology Consultants (Pvt) Ltd

Related Articles


Sign up now to get updated on latest posts and relevant career opportunities