How to Recruit On Facebook: A Complete Guide

How to Recruit On Facebook: A Complete Guide
Last Updated: June 26, 2023

In today's fast-paced digital landscape, social media platforms have become invaluable tools for various aspects of our lives, including recruitment. Among these platforms, Facebook stands out as a powerful hub for talent acquisition, making it essential for recruiters to learn how to recruit on Facebook. With its extensive user base and robust features, Facebook offers recruiters a unique opportunity to connect with and engage a wide pool of potential candidates. In this article, we will explore effective strategies that can be used to recruit on Facebook, delve into the roles of recruiters and provide a comprehensive guide on how to leverage its potential to find top talent.

Related: Social Media Recruitment Strategies That Work and Why

How do you recruit on Facebook?

Facebook stands out as a powerhouse for talent acquisition, with its vast user base and extensive features. But how can you effectively recruit on Facebook and maximize your success in finding top talent? In this section, we will delve into the key question of how to recruit on Facebook by exploring various strategies, techniques, and best practices. By establishing a strong presence, leveraging targeted advertising, and actively engaging with potential candidates, you can confidently navigate the world of Facebook recruitment. We aim to provide valuable insights to help you make the most of this dynamic platform and connect with the best talent available.

How to recruit on Facebook: Establish a Compelling Company Presence


Building a strong company presence on Facebook is crucial for attracting and engaging potential candidates, especially considering the platform's immense reach and influence in the job market. According to a LinkedIn article, 83% of job candidates are active on Facebook, highlighting its significance as a recruitment tool. Moreover, with over 40 million small businesses actively utilizing Facebook pages and 66% of companies using the platform for recruiting, it's evident that Facebook plays a vital role in talent acquisition. Notably, one in four people in the U.S. have searched for or found a job on Facebook, emphasizing its effectiveness in connecting job seekers with opportunities. The platform's popularity is undeniable, with an average daily log-on rate of 1.47 billion people.

Related: SEO for Recruiters: A Guide to Attract the Best Candidates

Here are some key points to consider:

  1. Create a dedicated company page: Create a dedicated Facebook page for your organization. Ensure it reflects your employer's brand and showcases your company's culture, values, and job opportunities. Use engaging visuals like high-quality images and videos to make your page visually appealing.
  2. Optimize your page: Optimize your company page with relevant keywords to increase its visibility in search results. Include important information such as your company's mission, vision, and values and a clear description of the type of candidates you are looking for. This is key if you want to understand how to recruit on Facebook.
  3. Share compelling content: Regularly post engaging and informative content on your company page. This can include job postings, company news and updates, employee testimonials, industry insights, and relevant articles. Share content that showcases your organization's unique qualities and attracts potential candidates.

How to recruit on Facebook

How to Recruit on Facebook: Leverage the Power of Facebook Groups

An important part of understanding how to recruit on Facebook is understanding Facebook groups. Facebook Groups provide an excellent opportunity to connect with professionals in your target talent pool. According to this post, 1.8 billion people use Facebook groups monthly, and 50% of Facebook users are part of 5 or more groups.

Here's how to make the most of them:

  1. Join industry-specific groups: Identify and join relevant industry-specific Facebook Groups where professionals in your desired talent pool actively participate. Engage with group members by answering questions, sharing insights, and providing valuable resources. Establish yourself as a knowledgeable and trusted authority in your field.
  2. Build relationships: Actively participate in group discussions and build relationships with group members. Engaging in conversations and offering valuable input will help you establish connections with potential candidates. Avoid being overly promotional and focus on providing value to the community, making it easier for you to recruit on Facebook.
  3. Share job opportunities selectively: When sharing job openings in Facebook Groups, ensure they align with the group's guidelines. Be respectful of the community and avoid spamming. Tailor your job postings to suit the group's interests and engage in conversations around the posted positions.

Related: 5 Tips to Improve the Efficiency of Your Recruitment Process

Facebook's targeted advertising features allow you to reach specific demographics and individuals with relevant interests and skills, effectively enhancing your ability to recruit on Facebook. This is key to anyone looking to understand how to recruit on Facebook.

A study by Hootsuite shows that Facebook's targeted advertising is highly effective. The study found that Facebook ads have an average click-through rate (CTR) of 0.9%. This is higher than the average CTR for display ads across all platforms, which is 0.46%. Facebook's targeting capabilities are also highly regarded by marketers as 93% of social media advertisers use Facebook Ads, making it the most popular social media advertising platform.

Here's how to effectively advertise your job openings:

  1. Create compelling job ads: Craft job advertisements that are concise, attention-grabbing, and visually appealing. Use clear and compelling language to describe the position and highlight the benefits of working for your organization. Incorporate engaging visuals such as images or videos to capture candidates' attention.
  2. Utilize targeting options: Facebook offers robust targeting options that allow you to reach the right candidates. Define the target audience based on relevant demographics, such as location, age, education, and interests. This ensures your job ads are displayed to individuals most likely to be interested in your opportunities.
  3. Boost Post feature: Consider using the "Boost Post" feature to increase the visibility of your job postings. Boosted posts reach a broader audience beyond your current followers, ensuring that a larger pool sees your job opportunities of potential candidates.

Related: Revolutionizing Recruitment Innovative Strategies to Save HR Time and Money

How to recruit on Facebook: Utilize Facebook's Job Board Feature

According to this article featured on Forbes, the world is rapidly getting younger, with projections indicating that 55% of the U.S. workforce will be under 35 within three years. This demographic shift highlights the importance of incorporating effective recruiting strategies on Facebook to target and engage this younger talent pool. Additionally, as mentioned in a Social Pilot article, audiences aged 18-24 spend a significant amount of their time on Facebook, with 75% dedicated to watching video ads. Understanding these key demographics and learning how to recruit on Facebook is crucial for successful talent acquisition.

In contrast to LinkedIn, which primarily targets working professionals with college degrees and experience, Facebook recruitment offers a unique advantage by reaching a wider range of candidates, including entry-level job seekers and the general labor population. By knowing how to recruit on Facebook, recruiters can tap into this diverse talent pool and explore new avenues for finding suitable candidates for various job roles.

Notably, Facebook's job board feature provides a streamlined process for candidates to discover and apply for job openings directly through the platform. By mastering the techniques on how to recruit on Facebook, recruiters can leverage this integrated approach to enhance the efficiency of the recruitment process and improve the chances of attracting qualified candidates who are actively engaged on the platform. By implementing effective Facebook recruitment strategies, recruiters can maximize their success in finding top talent and filling job openings effectively.

Here's how to leverage this feature effectively to recruit on Facebook:

  1. Post job openings: Use Facebook's job board feature to post your job openings. Provide detailed job descriptions, including key responsibilities, required qualifications, and unique benefits or perks your organization offers.
  2. Simplify the application process: With Facebook's job board, candidates can easily submit their applications through the platform. Ensure the application process is simple and user-friendly to encourage candidates to apply.
  3. Manage applications efficiently: Set up notifications to receive alerts when candidates apply for your job openings. Respond promptly to qualified candidates, schedule interviews, and keep the recruitment process moving smoothly.

Related: Recruitment and Selection Bias Control

How to recruit on Facebook: Engage with Talent Communities and Events

Facebook offers numerous talent communities and industry events where recruiters can connect with professionals in their desired fields. Here's how to leverage these opportunities:

  1. Join relevant talent communities: Look for and join Facebook Groups or pages focusing on specific industries or professions. These communities provide a platform to engage with professionals, ask questions, share insights, and establish connections with potential candidates.
  2. Participate in virtual events: Facebook often hosts virtual events related to professional development, industry trends, and networking opportunities. Participate in these events, engage with attendees, and use them as platforms to showcase your organization's values and job opportunities.
  3. Utilize Facebook Live: Consider hosting Facebook Live sessions to interact directly with potential candidates and provide them with insights into your organization. Use this platform to answer questions, share company updates, and highlight the benefits of working for your organization.

By following these strategies, recruiters can effectively recruit on Facebook. Remember to adapt your approach based on your target audience and continuously measure the effectiveness of your recruitment efforts to optimize your results. With its vast user base and dynamic features, Facebook offers a valuable platform for modern recruitment practices.

Related: SEO for Recruiters: A Guide to Attract The Best Candidates

What is the difference between a recruiter and a sourcer on Facebook?

In recruitment, understanding the roles of a recruiter and a sourcer is crucial in understanding how to recruit on Facebook. While these terms are sometimes used interchangeably, they involve distinct responsibilities within talent acquisition.

A recruiter is a professional who manages the end-to-end recruitment process. They collaborate with hiring managers and H.R. departments to identify job requirements, source potential candidates, screen resumes, conduct interviews, and make hiring decisions. Recruiters act as the primary point of contact for candidates, guide them through the application and interview process, negotiate job offers, and ensure a smooth transition into the organization.

On the other hand, a sourcer specializes in finding and attracting potential candidates for recruiters to evaluate. Sourcers focus on proactive candidate sourcing strategies, leveraging various channels, including social media platforms like Facebook. They aim to identify and engage with passive candidates who may not be actively searching for job opportunities. Sourcers employ targeted searches, networking, and relationship-building techniques to create a pipeline of qualified candidates for recruiters to consider. They can help organizations effectively recruit on Facebook.

How to recruit on Facebook: What is a Facebook Sourcer?

In the context of Facebook recruitment, a Facebook Sourcer plays a crucial role in talent acquisition. A Facebook Sourcer is an individual or a specialized role within a recruitment team who possesses a deep knowledge of how to recruit on Facebook. Their expertise lies in utilizing Facebook as a sourcing tool, leveraging the platform's features, algorithms, and search capabilities to effectively identify and engage with potential candidates. By utilizing the skills and insights of a Facebook Sourcer, businesses can significantly enhance their ability to recruit on Facebook and attract top talent.

With a comprehensive understanding of Facebook's expansive user base, targeted advertising options, and networking functionalities, Facebook Sourcers have the expertise to navigate the platform and optimize its potential for recruitment purposes. Their specialized role adds a valuable dimension to a recruitment team, focusing specifically on sourcing and identifying potential candidates on Facebook. By integrating a Facebook Sourcer into their recruitment strategy, businesses can harness the power of Facebook as a recruitment tool and gain a competitive advantage in finding the right talent for their organization.

Here are some key benefits of having a sourcer:

  1. Expanding talent pool: A sourcer is dedicated to finding and attracting top talent. They employ various sourcing techniques, including searching databases, social media platforms, and professional networks, to discover candidates who may not be actively seeking job opportunities. By widening the talent pool, sourcers increase the chances of finding highly qualified individuals who may not have applied through traditional channels.
  2. Time and cost efficiency: Searching for qualified candidates can be time-consuming for recruiters. Sourcers alleviate this burden by handling the initial candidate sourcing and screening stages. Their expertise in using advanced search techniques and tools enables them to identify potential candidates more efficiently, saving time and resources for the team trying to recruit on Facebook.
  3. Candidate engagement and relationship building: Sourcers focus on engaging with candidates, building relationships, and nurturing talent pipelines. They often act as the first point of contact for potential candidates, providing information about the company, answering questions, and creating a positive candidate experience. By establishing meaningful connections, sourcers can attract passive candidates, maintain relationships with qualified individuals, and ensure a positive employer brand reputation.
  4. Specialized skills and knowledge: Sourcers possess specific skills and knowledge in utilizing various sourcing platforms, tools, and techniques. They are adept at leveraging social media platforms like Facebook to effectively identify and engage with potential candidates. Their expertise in using advanced search algorithms, Boolean search strings, and other sourcing methods enhances the precision and accuracy of candidate identification.
  5. Improved quality of hires: With the dedicated focus on sourcing, sourcers can identify candidates who closely match the required qualifications and skill sets for specific roles. By thoroughly screening and shortlisting candidates, they provide recruiters with a pool of highly qualified individuals, leading to better quality hires and reducing the chances of misfitting or costly recruitment mistakes.
  6. Market insights and competitive advantage: Sourcers continuously monitor the talent market, industry trends, and competitor activities. This gives businesses valuable insights into talent availability, compensation trends, and market dynamics. Such information enables businesses to adapt recruitment strategies, stay competitive, and make informed hiring decisions.

In summary, a sourcer brings specialized skills, expanded candidate reach, and time efficiency to the recruitment process. By leveraging their expertise, businesses can access a larger talent pool, build stronger candidate relationships, improve the quality of hires, and gain a competitive advantage in attracting top talent.


As the digital landscape evolves, social media platforms like Facebook will play a pivotal role in talent acquisition. Understanding how to recruit on Facebook is very crucial. By embracing the power of Facebook and implementing the strategies outlined in this guide, recruiters can expand their reach, engage with a diverse talent pool, and ultimately find the perfect candidates to drive their organizations forward. Following this guide will greatly help you recruit on Facebook.

So, unlock the full potential of Facebook, harness its vast user base, and leverage its features to recruit exceptional talent for your organization. Embrace the digital age of recruitment, and position your organization at the forefront of talent acquisition in today's competitive landscape.

Ngonidzashe Nzenze
Ngonidzashe Nzenze is a software engineer with three years of experience and a passion for building solutions from scratch. He has been part of the development team at The Human Capital Hub, where he worked on a Human Resources insights site using Django Rest Framework and React JS. Ngonidzashe has led projects such as the Time Utilization System, optimizing workforce management, and played a key role in developing the IPC consultants’ website and IPC Jobs portal. As the lead developer of Pay Genius, he created an online salary advisor system using Python and Django. Ngonidzashe has a proven track record of improving existing systems, enhancing the Talent Hunter and Performance Manager websites to make them significantly more effective. Additionally, he writes various articles for The Human Capital Hub.

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