Rebecca R. Umstead
Ecommerce Coordinator, Specialty food beverage
Columbus, OH · (614) 555 0117 · name@example.com · linkedin.com/in/rebeccarumstead
Key Qualifications
EXPERIENCE
Two years in ecommerce operations, one prior in customer service
INDUSTRIES
Specialty food and beverage, direct to consumer
SPECIALTIES
Product detail page merchandising, catalog hygiene, conversion reporting
SYSTEMS
Shopify, Google Analytics, Klaviyo, Microsoft Excel
CREDENTIALS
Google Analytics certification, Google Skillshop
EDUCATION
Bachelor of Arts in communication, Ohio University
Executive Summary
Ecommerce coordinator with two years on a Shopify storefront for a specialty food brand selling in nine states. She came in through customer service, so she reads what buyers ask and turns it into better product pages and cleaner catalog data.
Signature Achievements
- Lifted conversion rate on the top forty products from 1.8 percent to 2.4 percent by rewriting titles and image sets.
- Cleared 610 catalog errors in four months, including missing weights that blocked accurate shipping quotes.
- Cut product page questions to the service inbox by about a third with a new shelf life section.
- Built the weekly conversion and average order value report the merchandising meeting now runs from.
Professional Experience
Ecommerce Coordinator
Scioto Provisions Company, Columbus, OH 2024 to present
Supports a 6 million dollar Shopify storefront of about 340 pantry and gift items.
- Builds and publishes product detail pages, writing copy and loading images, weights and shipping attributes.
- Runs a monthly catalog audit for missing images, duplicate listings and stale seasonal items and clears the queue.
- Loads promotion codes and checks the discount logic in a test order before any offer goes live.
Customer Service Representative
Olentangy Kitchen Goods, Columbus, OH 2023 to 2024
Handled email and chat for a small housewares seller shipping about 200 orders a week.
- Answered order status, returns and product questions and logged the reasons so patterns showed.
- Processed returns and refunds and passed damage trends to the warehouse supervisor.
Licensure and Certification
Google Analytics certification, Google Skillshop
Education
Bachelor of Arts in communication, Ohio University, 2023
Core Skills
Product detail page merchandising · Catalog hygiene · Conversion rate reporting · Cart abandonment tracking · Promotion setup · Shopify administration · Google Analytics · Klaviyo