Communications Manager Job Description

Communications Manager Job Description

The communications manager job description outlines the main purposes and responsibilities of people responsible for developing and executing effective communication strategies that support the company's goals and objectives.

The communication manager job profile may include creating, managing, and executing campaigns, content, and materials used to promote the company's products, services, and initiatives. To achieve the goals of the job, the Communications Manager must develop relationships with media outlets, industry influencers, and other stakeholders.

A brand can differentiate itself from rivals through communication. In the current digitally advanced era, the message you spread counts greatly. The time when a detailed advertisement sufficed to convey a company's message is long gone. Customers today want more from a company's communications. This is where the role of a communications manager comes in.

A communications manager puts the message coming from the company in front of the target audience.

The goal of a communications manager is to advance a brand's reputation through unified message and planning. They manage everything, from creating internal and external communications to creating brand collateral. They work with the media to promote the brand. A communications manager collaborates closely with senior management teams to create a company's brand and choose the most effective communication strategies. A communications manager may work for a large firm, a government agency, a small business in any industry, or various other contexts.

To ensure that their company's messaging is consistent with its brand and effectively reaches the target audience, communications managers must also engage with customers and the media. These actions serve as the role's foundation for blending business and creativity.

Communications Manager job description: Overall Purpose

Oversees the company's internal and external communication management. A communications manager accomplishes this by effectively informing and promoting a company's brand, people, mission, and product.

Communications Manager job description: Primary duties


  • Ensures the company's messages are consistent and engaging by overseeing all internal and external communications.
  • Works to gain stakeholder confidence by identifying the public voice of the company's brand.
  • Builds a strong brand image by contacting media influencers and others to negotiate story placement on a national and international scale.
  • Ensures effective communication in the organization by writing letters, interdepartmental memos and other business correspondence.
  • Improves communication skills by coaching and assisting team members in the organization.
  • Develops efficient communication protocols and policies for diverse scenarios or emergencies by engaging with executive management in drafting policies.
  • Improves organizational communication by educating staff on communication practices.
  • Oversees the organization's communication channels by planning and managing the design, content, and production of all marketing materials.
  • Ensures efficient use of company resources by developing the marketing budget and tracking costs.
  • Builds customer loyalty programs, brand awareness, and customer satisfaction by developing and implementing effective communication strategies.
  • Coordinates the creation of new marketing materials, including their design and content, by assigning duties and monitoring subordinates.
  • Evaluates campaigns by providing feedback on their effectiveness.
  • Develops the organization's communication strategies by researching and analyzing communication channels.
  • Interacts with stakeholders by creating press kits.

communications manager primary duties

Communications Manager job description: Required Qualifications

  • Bachelor's degree in communications, journalism, public relations or a relevant field.
  • Master's degree in Communications or a relevant field may be desired.
  • Knowledge and comprehension of social media communications strategies, methods, and tactics.
  • Minimum 5 years prior experience working in a marketing or communications role.
  • Exceptional communication abilities, including writing, speaking and active listening.

Communications Manager job description: Experience required

  • Previous experience in communications, public relations, marketing, advertising, or other relevant industries is required.
  • Previous experience in a managerial role to provide direction and guidance when leading the marketing and public relations staff.
  • Experience in the industry, they work to ensure that ideal communication practices are used.

Communications manager job description: KSAOsā€‹


  • Thorough understanding of the ideal communication techniques for business communications, public relations, promotion, advertising, sales copy, and social media.
  • Knowledge of the brand and product represented is needed to deliver accurate messages.
  • Good data analysis, problem-solving and critical thinking skills.

Communications Manager Job Description: Skills

  • Outstanding written and verbal communication skills to communicate effectively with staff, managers and the company's stakeholders.
  • Leadership abilities, including training and mentorship, are essential to managing subordinates.
  • Ability to work well under pressure and multitask to meet the job's demands.

Communications Manager Job Description: Abilities

  • The ability to handle crises is crucial for this role to communicate effectively with the public.
  • The capacity to interact with team members across departments and at all levels to ensure collaborative communication.
  • Excellent time management, goal-setting, multitasking, and prioritization abilities to ensure the timeous completion of tasks.


A communications manager job description is an essential role for an organization. Their primary duties are to oversee an organization's internal and external communication. Finding the ideal approach to convey messages, whether to the clients of the company or the employees they work with, is the main focus of this highly creative profession.

Chido Madzogo
This article was written by Chido a Consultant at Industrial Psychology Consultants (Pvt) Ltd

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