Brand Manager Job Description

Brand Manager Job Description

The Brand manager job description is important in digital and media-driven organizations. The job description provides an overview of the responsibilities, qualifications and experience required for the position. The brand manager job description should also include knowledge, abilities and skill which enable the incumbent to do their job effectively.

The brand manager is responsible for corporate activities such as branding, communication channels, product online and offline promotions, and market research. Depending on the organization, a brand manager is mainly responsible for developing brand strategy for the organization. They do this by looking into the current trends in niche markets and consumer trends. They also conduct demographic surveys and conduct related field research. These managers must evaluate all aspects that create a good brand image for the business.

Brand managers must have leadership skills as they often lead a team of marketing staff that assists them in their brand marketing efforts. They must also be able to communicate effectively with clients and potential clients hence the need for great communication skills. The Brand manager must be able to discover fresh and unique ways to advertise a product or service for the organization. Brand managers collaborate with professionals such as product development teams and customer support to ensure that new products are correctly distributed and advertised.

Related: Top Skills Needed By Marketing Professionals

Brand manager job description: Overall Purpose

Ensures the organization's products, services, and product lines appeal to present and future customers. They can do this effectively by analyzing marketing trends and leading competitor organizations in the industry.

Related: Job Description Of Brand Ambassador

Brand manager job description: Primary Duties


  • Ensures the brand's success by developing a marketing plan that considers specific and long-term goals.
  • Overseas media accounts by consistently monitoring the media pages and revamping brand content to keep up with current trends.
  • Identifies how the organization's brand is currently positioned in the market by conducting surveys on how the market views the organization and its products.
  • Keeps track of current trends and demand by conducting consumer expectation research.
  • Communicates the organization's brand message by developing and executing marketing campaigns.
  • Keeps brand up to date by analyzing brand positioning, consumer insights and trends.
  • Creates relationships with influencers and journalists by attending networking events and possibly having a club membership.
  • Strengthens the client's view of the brand by aiding in creating marketing and advertising campaigns.
  • Manages the creation of advertisements, promotional materials, and mail campaigns by reviewing them before publishing.
  • Monitors current campaigns by ensuring their staff meet deadlines and completes necessary tasks.
  • Initiates and implements direct outreach branding efforts to potential external customers on behalf of the organization.
  • Manages stakeholder expectations by ensuring branding and communication efforts align with the organization's goals.
  • Assesses and ensures the sale and profitability of products by conducting market research, sales forecasting, and strategic planning.
  • Ensures the band upholds a positive reputation by being consistent across all advertising and marketing campaigns.
  • Builds and maintains a strong and consistent brand through various online and offline marketing channels.
  • Attracts and converts targeted market groups by producing valuable and engaging content on the organization's website.
  • Assesses the performance of new brand concepts and strategies by evaluating the traffic gained against the set objectives/goals.

Related: Social Media Brand Manager

Brand manager job description: Required Qualifications

  • A Bachelor's degree in Marketing and Sales, Business Administration, or a related field.
  • Additionally, an MBA concentrated on marketing brings more expertise and advanced knowledge of the role.

Brand manager job description: Experience Required

  • At least 3-4 years experience in a managerial role in a marketing department.
  • Previous experience in developing brand and marketing strategies is of paramount importance.
  • Must have strong extensive expertise in business analytics, as there is a need for consumer insights.
  • Experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate

Brand Manager Job Description

Related: How To Make A Brand That Withstands The Test Of Time

Brand manager job description: KSAOs


  • Must have good writing skills, as messaging is at the core of the brand strategy.
  • Having great writing abilities can assist in developing successful messaging for the brand.
  • Must have an adaptivity skills as markets constantly change to reflect consumers' needs hence the need.
  • Must possess excellent communication skills, as there is a need to communicate effectively with clients.
  • Must have trend-spotting skills to stay ahead of other competing organizations.
  • Must have competitive analysis skills as they are expected to analyze audience data and communications, thus taking insights from competitive analysis.
  • Must have good management and leadership skills as the incumbent is expected to oversee marketing staff in some organizations.


  • Knowledge of digital marketing to be used in campaigns and advertisements.
  • Knowledge of the brand and products to sell the products and services effectively.
  • Knowledge of the niche market or market segment enriches the organization's brand.
  • Knowledge of data visualization tools is required for strategy and innovative presentations.


  • Ability to research and stay to date with current trends.
  • Ability to handle customer complaints professionally.
  • Ability to communicate effectively with customers.
  • Ability to be creative and think outside the box.

Related: Knowledge, Skills and Abilities: Everything you need to know


Brand manager job description is responsible for developing, implementing, and executing strategic brand-building strategies. The incumbent should have hands-on experience with market analysis tools and be able to turn creative ideas into effective brand-building initiatives.

Tanyaradzwa Shava
This article was written by Tanyaradzwa a Consultant at Industrial Psychology Consultants (Pvt) Ltd

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