Apple Military Discount: All You Need to Know

Apple Military Discount: All You Need to Know

Military discounts are a way for businesses to show their appreciation for the service and sacrifices made by military members and their families. These discounts recognize the dedication and commitment of service members, and they foster a sense of gratitude and support for their efforts. Military discounts can help businesses tap into the massive military market, which has a combined spending power of $1.2 trillion. Businesses can attract a new customer base and potentially increase their revenue by offering exclusive discounts to military personnel.


Apple's Dedication to Supporting the Military Community


Apple Inc. has long stood as a company deeply committed to supporting those who serve in the military. Their initiatives extend beyond technological innovation. They've actively pursued avenues to give back to the brave individuals who dedicate their lives to safeguarding their nations. This commitment is a testament to Apple's ethos, valuing service and the profound impact military personnel make globally. Apple officially began offering military discounts in 2018 as part of its initiative to support active military personnel, veterans, and their families.

This guide dives into the depths of Apple's military discount program. It seeks to provide an all-encompassing understanding of who is eligible, the benefits offered and the process to avail the discounts. This article also sheds light on how these initiatives align with Apple's overarching commitment to the military community.


Related: Military Discounts: Everything You Need to Know

Understanding Apple's Commitment to Military Personnel



Apple's history intertwines with a commitment to supporting the military. From providing technology solutions to military institutions to offering special discounts and initiatives for military personnel and their families, Apple's journey showcases a consistent effort to give back to those in uniform.


Values and Principles Driving Apple's Initiatives


At the core of Apple's military support initiatives are values like gratitude and acknowledgment of the sacrifices made by military personnel. Their principles extend beyond profit margins, emphasizing the significance of fostering a supportive environment for those who serve. They also demonstrate their commitment through various initiatives on Veterans Day and through partnerships with health and communication services.


Related: Apple Employee Discounts: Everything You Need To Know

Eligibility Criteria for the Apple Military Discount


Definition of Eligible Individuals


Apple's military discount program extends its support to various categories within the military community. Eligible individuals typically include:

  • Active duty: Army, Air Force, Coast Guard, Marines, Navy, Space Force

  • Military Veterans

  • National Guard members and Reservists

  • Immediate family members living in the same home as eligible military members

This encompasses a wide range of individuals, ensuring that both those actively serving and those who have served, along with their families, can benefit from the program.


Verification Process and Required Documentation


To access the discount, military personnel need to verify their eligibility with and agree to the store's terms and conditions. The process often involves verifying identity and military service through specific documents such as military ID cards, discharge papers, or other official documents.


Differences in Eligibility for Various Apple Products and Services


Eligibility for the military discount may vary based on the product or service being accessed. While certain products may have broader eligibility criteria, others might have specific terms or restrictions. Understanding these nuances helps military personnel and their families navigate the discount program effectively and maximize their benefits.


Related: Apple Employee Benefits and Perks

Benefits of the Apple Military Discount


Percentage or Fixed Discounts Available


The Apple Military Discount is a program that offers eligible military personnel a 10% discount on select Apple products and accessories through the Veterans and Military Purchase Program. It offers significant savings on various products such as:

  • iPhones

  • iPads

  • Apple Watches

  • AirTags

  • Apple HomePod Minis

  • MacBooks

The Apple Military Discount program is valid online and at any U.S. Apple retail store or online kiosk.


Additional Perks or Services Included


Beyond the discounted prices, Apple often extends additional perks or services as part of its military discount program. This might include complimentary tech support, warranty extensions, or special financing options. Apple also supports veterans and their families by:

  • Honoring veterans through special pricing on Apple products and accessories throughout the year.

  • Spotlighting veterans' stories, legacies, and communities on Veterans Day and throughout the year.

  • Partnering with apps like Sandboxx and Sesame for Military Families to provide veterans with health and communication resources.


How to Avail the Apple Military Discount


Step-by-Step Guide for Accessing the Discount


Availing the Apple military discount can be done both in-store and online. Follow these steps to access the Apple military discount.

  1. Verify your eligibility: Ensure that you meet the eligibility criteria for the discount, which include active duty service members, military retirees, veterans, dependents (including military spouses and family members), and surviving spouses from the U.S. military, National Guard, and Reserve.

  2. Verify your military service: You will need to verify your military service through, a third-party system that verifies your identity for Apple. You will be asked for your branch of service, rank, dates of service, and Social Security number during the process.

  3. Access the discount online: Visit the dedicated Veterans and Military Purchase Program website on the Apple website to access the military discount.

  4. Review and agree to the store's terms and conditions: Before accessing the discount, you will need to review and agree to the store's terms and conditions.

  5. Make your purchase: Once your eligibility is verified and you have agreed to the terms and conditions, you can make your purchase online or in-store.

For in-store purchases, individuals typically need to present their valid military ID or other required documentation at an Apple Store or an authorized retailer. Online purchases often involve a verification process through Apple's dedicated online store for military personnel and their families.


Limitations and Exclusions


Products or Services Not Included in the Discount Program


While the Apple military discount covers a wide range of products, certain items and services might not be eligible for discounted pricing. This includes:


Restrictions or Limitations on Usage


The discount program has some limitations:

  • Quantity limitations: Eligible military members may purchase Apple products for personal use only. A limited number of products can be purchased per calendar year, including up to three computer systems, three iPads, and three unlocked iPhones.

  • Product category limitations: Depending on the product category, you could run into a limit on the number of items you can buy with your Apple military discount. For example, there might be a limit of four items in the accessory category.

  • In-store and online availability: The Apple Military Discount is valid online and at any U.S. Apple retail store. However, some products or discounts may not be available in-store and can only be accessed online.


Related: Work from Home for Apple: What you need to Knowā€‹



Apple's commitment to supporting the military community through its discount program embodies a recognition of the sacrifices made by military personnel and their families. The program goes beyond mere discounts, reflecting Apple's acknowledgment of the invaluable service rendered by these individuals.

Encouraging eligible individuals to take advantage of the Apple military discount emphasizes the tangible benefits and savings available. Highlighting the ease of access and the impact these discounts can have on daily life or professional pursuits serves as a call to action for those eligible to explore these offerings.

Apple's dedication to offering military discounts exemplifies how corporate entities can play a significant role in supporting the military community. Emphasizing the importance of such initiatives encourages other companies to follow suit, ultimately contributing to a more supportive environment for those who serve.

Belinda Pondayi
This article was written by Belinda a Consultant at Industrial Psychology Consultants (Pvt) Ltd

Related Articles


Sign up now to get updated on latest posts and relevant career opportunities