Sales and Marketing scorecard templates
Telecommunications
Sales and Marketing scorecards for Telecommunications: Brand Manager, Chief Commercial Officer and Head of Consumer Sales. These are full balanced scorecards rather than blank grids — the KPIs, targets, weightings and rating scale are already in place, ready to adjust to your own period. Free Excel files.
5 Sales and Marketing scorecards
Sales and Marketing scorecards — FAQs
Which Sales and Marketing roles have a scorecard template?
Brand Manager, Chief Commercial Officer, Head of Consumer Sales, Head of Enterprise Sales, Marketing Specialist. Each has its own scorecard with KPIs written for that specific role.
Can I use a Sales and Marketing scorecard for a different industry?
Yes. These are written for Telecommunications, but the structure and most measures transfer to other industries — the KPI rows, targets and weightings are all editable.
How does the scoring work?
Rating % = (Actual − Base) ÷ (Stretch − Base) × 100, where Base = 0% and Stretch = 100%. Ratings are weighted by each KPI's Weight % and summed into an overall score. Only the yellow Actual cells need filling in — everything else calculates.
Can the templates be edited?
Yes. The KPIs, goals, targets and weightings are all editable, with dropdowns on direction, reporting frequency and target period, and cell comments explaining each column.