Jasmine H. Aderholt
Director of Corporate Partnerships
Atlanta, GA · (239) 555 0103 · name@example.com · linkedin.com/in/jasminehaderholt
Key Qualifications
EXPERIENCE
Fifteen years in sports sponsorship sales and partnership leadership
INDUSTRIES
Professional basketball, arena entertainment, regional beverage and banking categories
SPECIALTIES
Inventory design, category exclusivity, activation management, return on investment reporting
SYSTEMS
KORE, Salesforce, Ticketmaster, Zoomph
CREDENTIALS
Member of the league partnership marketing council, member of the Atlanta Sports Council
EDUCATION
Master of Business Administration, Georgia State University
Executive Summary
Partnership director for a professional basketball club, responsible for twenty four million dollars of annual sponsorship revenue and a team of fourteen sellers and activation managers. Builds inventory around what partners can measure, and has held renewal above eighty five percent for four straight seasons.
Signature Achievements
- Grew annual sponsorship revenue from sixteen million to twenty four million dollars across five seasons.
- Held partner renewal at eighty six percent or better for four consecutive seasons across sixty two accounts.
- Closed a court sponsorship worth three million dollars a year with category exclusivity in insurance.
- Built a return on investment report that partners receive within twenty days of season end, cutting renewal cycle time by six weeks.
- Opened three categories that had never been sold at the club, adding two and a half million dollars a year.
- Reduced unsold arena inventory from nineteen percent to four percent by repricing signage in two tiers.
Professional Experience
Director of Corporate Partnerships
Peachtree Basketball Club, Atlanta, GA 2019 to present
Professional basketball franchise, sixty two active partners, team of fourteen sellers and activation managers
- Own the sponsorship revenue plan and the full inventory catalog across arena, jersey, broadcast, digital and community assets.
- Lead the eight largest partner relationships personally, including annual planning and renewal negotiation.
- Set category exclusivity terms and protect them in every agreement the team writes.
- Direct activation managers so each partner has a season plan with agreed measures before the first home game.
- Report partnership revenue, renewal risk and activation delivery to the club president each month.
Senior Manager, Partnership Sales
Gulf South Sports Properties, Birmingham, AL 2015 to 2019
Sales agency representing three collegiate athletic departments in the southeast
- Sold multiproperty packages across three schools and carried a personal target of four million dollars a year.
- Rebuilt the radio and signage inventory list for one property, lifting its sponsorship revenue thirty percent.
- Trained six sellers on discovery calls and proposal structure.
- Reported pipeline and closed business to agency leadership and to each athletic director every quarter.
Partnership Marketing Coordinator
Riverbend Beverage Company, Nashville, TN 2011 to 2015
Regional beverage brand spending five million dollars a year on sports and music sponsorship
- Managed activation for nine sponsorship agreements across professional and college properties.
- Built the brand scorecard used to decide which agreements were renewed each year.
- Coordinated hospitality and sampling at eleven event weekends a year with the brand field team.
Licensure and Certification
Member, league partnership marketing council
Member, Atlanta Sports Council
Education
Master of Business Administration, Georgia State University, 2016
Bachelor of Arts in marketing, Florida Agricultural and Mechanical University, 2011
Core Skills
Sponsorship inventory design · Category exclusivity · Renewal negotiation · Activation management · Return on investment reporting · Revenue forecasting · Seller coaching · Pricing strategy · Executive reporting · Brand side relationship management