Javier W. Perdue
Public Relations Account Executive, Tourism hospitality
New Orleans, LA · (504) 555 0112 · name@example.com · linkedin.com/in/javierwperdue
Key Qualifications
EXPERIENCE
Five years in agency public relations across consumer, restaurant and tourism accounts
INDUSTRIES
Tourism and hospitality, restaurants, festivals and consumer brands
SPECIALTIES
Media relations, pitching, press releases, event publicity, media monitoring
SYSTEMS
Cision, Muck Rack, Google Analytics, Canva, Asana
CREDENTIALS
Member, Public Relations Society of America
EDUCATION
Bachelor of Arts in mass communication, Louisiana State University
Results at a Glance
62
Earned placements
18%
Percent over two
400
Regional writers
Executive Summary
Account executive on consumer and tourism accounts, five years of pitching writers who get 200 messages a day and getting answered. Builds the media list herself, writes the release, and stays on the story until the placement runs and the client sees it.
Signature Achievements
- Landed 62 earned placements in one year for a restaurant group, including two national food outlets.
- Raised client share of voice against three competitors from 18 percent to 31 percent over two quarters.
- Placed a festival preview with a travel magazine that drove a record advance ticket week.
- Turned a health inspection story into a two paragraph statement that closed the coverage in a day.
- Built the media list of 400 regional writers the agency now uses on every hospitality launch.
Professional Experience
Account Executive
Crescent City Communications, New Orleans, LA 2023 to present
Agency of 24 with tourism, restaurant and consumer accounts across the Gulf Coast
- Runs day to day media relations on four accounts and reports results monthly.
- Writes press releases, media alerts and pitch notes and tracks every response.
- Prepares spokespeople before interviews with talking points and likely questions.
- Manages an assistant account executive on media list building and monitoring.
Account Coordinator
Bayou Bend Public Relations, Baton Rouge, LA 2021 to 2023
Regional firm of 11 serving festivals, museums and hospitality clients
- Built media lists and sent pitches under the direction of the account supervisor.
- Compiled coverage reports and calculated monthly placement totals for six clients.
- Staffed events and coordinated interviews with visiting reporters.
Licensure and Certification
Member, Public Relations Society of America
Education
Bachelor of Arts in mass communication, Louisiana State University, 2021
Core Skills
Media relations · Pitching · Press releases · Media monitoring · Share of voice reporting · Event publicity · Spokesperson preparation · Client reporting