Xavier R. Overby
Vice President of Communications
Boston, MA · (617) 555 0119 · name@example.com · linkedin.com/in/xavierroverby
Key Qualifications
EXPERIENCE
Nineteen years in communications, nine at director level or above in health care
INDUSTRIES
Nonprofit hospital systems, academic medicine, public health coalitions
SPECIALTIES
Crisis communications, earned media, executive positioning, internal communications, issues management
SYSTEMS
Cision, Muck Rack, WordPress, Contentful, Google Analytics, Sprout Social
CREDENTIALS
Accreditation in Public Relations, Public Relations Society of America; member, Society for Health Care Strategy and Market Development
EDUCATION
Master of Science in health communication, Boston University
Executive Summary
Communications executive with nineteen years in health care, leading a department of twelve across media relations, internal communications and executive positioning for a nonprofit system with nine thousand employees. Has carried an organization through a labor dispute, a service closure and a patient privacy incident without losing the trust of local reporters.
Signature Achievements
- Led communications through a patient privacy incident affecting eleven thousand records, with notification, a briefed spokesperson and coverage that stayed factual across four weeks.
- Raised earned media placements from one hundred forty to three hundred sixty a year while cutting agency spending by two hundred thousand dollars.
- Built an executive positioning program that placed the chief executive officer in two national health policy outlets and eleven regional broadcast interviews.
- Rebuilt internal communications around a weekly leader brief, lifting employee readership from thirty one percent to seventy four percent.
- Kept a nurse contract negotiation out of open conflict in the press by agreeing a single spokesperson and a daily status line with the labor team.
- Established a corrections and clarifications protocol with three regional outlets that resolved eight factual disputes without formal complaint.
Professional Experience
Vice President of Communications
Charles River Health Partners, Boston, MA 2019 to present
Leads a department of twelve covering media relations, internal communications, digital content and executive positioning for a nonprofit system of four hospitals.
- Owns the communications strategy and a budget of two point one million dollars, reporting to the chief executive officer and briefing the board quarterly.
- Serves as senior spokesperson and runs the crisis team, including the call tree, holding statements and after action review.
- Directs executive positioning for six senior leaders, from message preparation and media training through opinion pieces and conference platforms.
- Sets editorial standards for all public content, including source verification, patient consent and a written corrections policy.
- Reviews Google Analytics and Cision coverage reports monthly and reports share of voice against three peer systems.
Director of Media Relations
Bay State Community Health Alliance, Worcester, MA 2014 to 2019
Ran media relations and public affairs for a coalition of twenty two community health centers.
- Placed clinic access and vaccination stories in regional daily, television and Spanish language outlets throughout the year.
- Prepared clinicians as spokespersons and stood beside them for live interviews during two outbreak responses.
- Wrote testimony and public comment for state hearings on community health funding.
Senior Communications Manager
Northeast Nursing Foundation, Providence, RI 2010 to 2014
Managed communications for a workforce foundation with a staff of thirty and a national grant program.
- Produced the annual report, grant announcements and the foundation media list.
- Ran the first paid and earned campaign for a nursing scholarship program, generating nine hundred applications.
Licensure and Certification
Accreditation in Public Relations, Public Relations Society of America
Member, Society for Health Care Strategy and Market Development
Education
Master of Science in health communication, Boston University
Bachelor of Arts in English, University of Massachusetts Amherst
Core Skills
Crisis communications · Media relations · Executive positioning · Spokesperson work · Internal communications · Issues management · Message development · Media training · Editorial standards · Budget management · Coverage analysis