Grant B. Quesenberry
Product Analyst
San Diego, CA · (619) 555 0148 · name@example.com · linkedin.com/in/grantbquesenberry
Key Qualifications
EXPERIENCE
Five years in product analytics for consumer financial products
INDUSTRIES
Digital banking, personal finance, consumer payments
SPECIALTIES
Activation and retention funnels, experiment design, cohort analysis, metric definition
SYSTEMS
Structured query language, Python, dbt, Snowflake, Amplitude, Looker
CREDENTIALS
Amplitude Certified Analyst; Google Advanced Data Analytics Certificate
EDUCATION
Bachelor of Science in statistics, University of California San Diego
Executive Summary
Product analyst with five years in consumer financial technology, working on activation and retention for a digital banking application. Lives in structured query language, dbt models and Amplitude, and is trusted because she says plainly when a result is noise. Partners with two product managers and a designer on a weekly cycle.
Signature Achievements
- Found that customers who set up direct deposit within seven days retained at more than twice the rate, which redirected the onboarding roadmap for two quarters.
- Rebuilt the activation funnel definition in dbt so that product, finance and marketing finally reported the same number, ending a recurring argument in the monthly review.
- Designed and read the experiment that lifted first transfer completion by nine percent, including the power calculation that stopped the team from calling it early.
- Cut the weekly reporting cycle from eleven hours to two by modeling the core event tables once instead of rewriting queries each time.
- Showed that a proposed feature would reach only three percent of active customers, which the team used to shelve about two months of engineering work.
- Built the retention dashboard in Looker that the whole product organization now uses in its weekly meeting.
Professional Experience
Product Analyst
Pacific Ridge Money, San Diego, CA 2023 to present
Consumer banking application with about four hundred thousand monthly active customers; supports the growth and onboarding product teams.
- Owns activation, retention and engagement metrics, including their definitions in the data model.
- Designs experiments with product managers and reports the result honestly, including the ones that did not move.
- Maintains the dbt models behind every product dashboard and the tests that keep them trustworthy.
- Runs a monthly review of where new customers stop in the funnel and what changed since the last one.
Associate Product Analyst
Torrey Financial Applications, San Diego, CA 2021 to 2023
Personal finance application of about fifty people serving two hundred thousand users.
- Built the first event tracking plan for the application and worked with engineers to instrument it correctly.
- Produced the weekly product report and gradually replaced it with a self serve dashboard.
- Analyzed why customers abandoned account linking and supported the fix that recovered a fifth of them.
Licensure and Certification
Amplitude Certified Analyst, 2023
Google Advanced Data Analytics Certificate, 2022
Education
Bachelor of Science in statistics, University of California San Diego, 2021
Core Skills
Structured query language · dbt · Snowflake · Amplitude · Looker · Experiment design · Cohort analysis · Metric definition · Event instrumentation · Stakeholder communication