Fernando N. Yancy
Copywriter, Consumer packaged goods
Boston, MA · (617) 555 0138 · name@example.com · linkedin.com/in/fernandonyancy
Key Qualifications
EXPERIENCE
Six years of advertising copywriting inside two independent agencies
INDUSTRIES
Consumer packaged goods, regional retail and quick service restaurants
SPECIALTIES
Campaign concepting, broadcast scripts, out of home headlines, brand voice
SYSTEMS
Adobe Creative Cloud, Figma, Google Workspace, Asana, Slack
CREDENTIALS
Member, American Advertising Federation
EDUCATION
Bachelor of Arts in English, Boston College
Results at a Glance
900
Stores after one
34%
Eight weeks
15
Second spot
Executive Summary
Agency copywriter with six years of concepting against briefs for consumer brands. Works in a team with an art director, takes a strategy one page and comes back with three routes, and stays with the idea through production. Strongest on integrated campaigns that have to work in broadcast and social at once.
Signature Achievements
- Wrote the campaign line for a frozen foods launch that held shelf space in 900 stores after one season.
- Earned a merit award at the One Show for an out of home series on a regional coffee account.
- Concepted a social campaign that lifted brand mentions 34 percent over the eight weeks it ran.
- Sold a broadcast idea the client had rejected in an earlier round by rewriting it as a 15 second spot.
- Wrote the tone of voice guide two account teams now hand to new writers on day one.
Professional Experience
Copywriter
Charter Street Creative, Boston, MA 2023 to present
Creative department of 30 in an independent agency with six retained consumer accounts
- Concepts integrated campaigns with an art director partner and presents routes to the client.
- Writes broadcast and audio scripts and attends the session to direct the read.
- Rewrites headlines against media specifications so the idea survives every placement size.
- Briefs and reviews the work of two junior writers on smaller retail jobs.
Junior Copywriter
Bay State Brand Company, Boston, MA 2021 to 2023
Small agency of 18 working on grocery, restaurant and consumer services accounts
- Wrote circular headlines, email subject lines and radio scripts to weekly deadlines.
- Turned client fact sheets into product copy for 200 items across two seasons.
- Presented concept routes in internal reviews and reworked them from creative director notes.
Marketing Assistant
Quincy Market Provisions, Boston, MA 2020 to 2021
Specialty food company with 40 employees and a two person marketing group
- Wrote packaging copy and store signage for a line of 25 sauces.
- Drafted the weekly customer email and reported open and click results.
Licensure and Certification
Member, American Advertising Federation
Education
Bachelor of Arts in English, Boston College, 2020
Core Skills
Campaign concepting · Headline writing · Broadcast scripts · Brand voice · Client presentations · Social copy · Proofreading · Production support