Services marketing: Everything you need to know

Services marketing is a broad area of marketing tactics aimed at selling anything that isn't a tangible item. This includes anything from medical care and spa treatments to vehicle and space rentals, as well as activities like concerts and dance lessons. Informational content, promotional discounts, commercials, and various other marketing materials are all legitimate methods for communicating a service's attraction and benefits to clients. A service-based company is distinct from a product-based company. You must sell ideas, intangibles, and promises without a physical product or inventory.