If you're running a business from home, you might be interested in an extra source of income that won't distract you from your current clients. It's only fair that you get recognition for your hard work in improving your website's rankings and increasing traffic. 

That's where Lensa Connect comes in, a new widget that can help you grow your customer base. This article will explore how this technology works and how it can benefit home-based business owners.

What is Lensa?

Lensa, a US-based job portal, utilizes machine learning technology to support job seekers and recruiters in establishing successful, sustainable careers. Since its inception in 2016 in San Francisco, Lensa has amassed over 20 million members, who generate over 85 million job alerts and more than 175,000 resumes every month. 

Furthermore, approximately 400,000 new members join Lensa every month. By using real-time artificial intelligence technology, Lensa scans millions of job listings to improve the match between job seekers and recruiters by meeting their specific requirements.

And Lensa Connect?

Lensa has developed a new tool called Lensa Connect, which includes a widget and an API that allow third-party users to display Lensa job listings on their websites and track and monetize the traffic generated. 

This tool is easy to use and can be customized to match the design of any website. With Lensa Connect, home-based business owners can generate additional revenue by featuring job postings on their websites tailored to their visitors' interests. The tool can be added to any web page, including posts and HTML blocks, making it accessible to all users. For each click on a job posting, website owners receive payment.

Monetizing Lensa Connect

Lensa Connect offers an easy way to monetize your website. Once you add the widget code to your website and create your first campaign, you start earning money on a cost-per-click (CPC) basis. The more clicks you get, the more money you earn. It's worth noting that Lensa Connect is only available for the US market, and traffic from outside the US will not be monetized. Tracking your earnings is hassle-free, with monthly reports that are easy to read and understand.

How to monetize your website the smart way

Building and maintaining a website can be challenging, and after investing so much time and effort, it should ideally become a source of income for both the website owner and their business. While there are several ways to monetize a website, not all methods yield the same results, and some may even have negative impacts on the website and brand.

One popular method to make money from a website is through pay-per-click advertising. One such option is Lensa Connect, which offers a monetization platform that can be easily set up through a customizable code snippet. Some business owners may also choose to use an ad network to monetize their websites, but there are important considerations to keep in mind when considering this option.

The cohesion of the brand

How can you ensure that the ads displayed on your website are consistent with your brand?

It's not uncommon for an advertisement placed on your website by an agency or platform to be incongruent with your brand's values, messaging, or image. In fact, there's a possibility that such an advertisement could even damage your brand's reputation if it's perceived to be inappropriate or insensitive.

To avoid this scenario, it's important to work with an ad network or monetization platform that allows you to have control over the type of ads that are displayed on your website. This includes the ability to review and approve each advertisement before it's published on your site, as well as the option to set specific guidelines for acceptable ads.

By taking these steps, you can ensure that the ads displayed on your website are consistent with your brand's identity, messaging, and values and that they will not compromise the reputation you've worked hard to build.

Competing with yourself

When it comes to hosting advertisements on your website, it's important to consider the potential competition with your own products or services for the user's money. This is where Lensa Connect can offer a unique advantage. 

Unlike other monetization options, Lensa Connect does not try to sell anything to your website visitors, eliminating the risk of competing for their money. Instead, the AI-powered job search platform provides customized job postings that align with your website's branding and image, while also providing opportunities for your visitors. 

Additionally, Lensa Connect's machine learning algorithms ensure that the job postings are tailored to the specific needs of each individual visitor.

Summary

You have put significant time and effort into generating traffic for your website, and it's only fair that you reap the rewards for your hard work. If you're considering monetizing your website, it's important to do it in a way that doesn't jeopardize the trust and experience of your visitors. That’s where Lensa Connect comes in. 

By using Lensa Connect, you can earn revenue from your website without compromising its integrity, as the platform is not designed to compete with you or sell anything to your visitors. Instead, it provides tailored job postings that match the needs of your audience, making it a win-win situation for everyone.

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