The organizations that succeed now and into the future will attract, retain and inspire the best talent with the skillset suited to this new landscape. To start, leaders must understand what these workers are seeking and satisfy that. But to get and keep talent in this competitive environment, they must go beyond mere employee satisfaction and strive to reach the next level – employee engagement (Kumar et al, 2015)
There are numerous activities associated with employee engagement. I will discuss some activities of employee engagement in detail.
Defining Employee Engagement
Employee Engagement relates to a worker's attitude toward their employer and devotion to the organization's vision, mission, and values. It is typically high when interactions and utterances reveal a genuine enthusiasm for the business, its personnel, and the offered goods or services. Employee engagement can also be defined as the strength of an employee's intellectual and emotional commitment to their work, teams, and business.
It is important to understand that employee engagement differs from employee satisfaction. A motivated employee feels pressured to help their employer. They support the business and might work to make it successful.
Saks (2006) argues that employee engagement is the extent to which employees are motivated to contribute to organizational success and are willing to apply discretionary effort to accomplish tasks important to achieving organizational goals.
To understand activities for employee engagement, Saks carried out a study. One hundred two people from various industries and organizations responded to a survey. Thirty-four was the average age, and 60% of the population was female. Results indicated a positive relationship between employee engagement and job satisfaction, organizational commitment, intentions to quit, and organizational citizenship behaviour.
Importance of employee engagement for business
Employee engagement is essential for businesses as it has a substantial impact on the success of the business. Activities for employee engagement increase productivity, innovation, and commitment to the job, which improves corporate results, including profitability, customer satisfaction, and employee retention. [Read more].
In a study by Dale Carnegie, companies with engaged employees perform 202% better than those without. Profiles International-Imagine Great People published that 350 Billion dollars per year is lost due to a lack of employee engagement, as supported by a Gallup study.
Below I list reasons why employee engagement is important for businesses:
Increased productivity: Highly engaged teams are 21% more productive than their less engaged colleagues, according to a Gallup survey. Higher levels of productivity result from engaged individuals who are more likely to go above and beyond what is required at work.
The key business outcomes of an organization are directly impacted by employee engagement. It aids in developing a talented, motivated, and dynamic workforce equipped to meet difficulties head-on. Additionally, an engaged workforce helps to enhance a company's reputation and makes it more appealing to potential customers.
Better financial performance. According to a Towers Watson study, businesses with high employee engagement had operating income up 19% from those with poor engagement. Engaged employees are more inclined to support the organization's objectives and put in the necessary effort to achieve them, thus, increasing financial performance.
High employee engagement makes businesses 21% more lucrative than low engagement. Engaged businesses expand their earnings up to three times quicker than their rivals.
Lower employee turnover rates: Employees who are engaged are less likely to quit their jobs than disengaged employees. Engaged employees are 87% less likely to leave their firms than disengaged employees, finds a survey by the Corporate Leadership Council. As a result, there are fewer personnel turnover rates and related expenses like hiring and training.
Engagement results in worker satisfaction and a sense of connection to the organization. As such, employees are less likely to look for new opportunities elsewhere.
Higher customer satisfaction: Customers are more likely to be satisfied when working with engaged staff. Engaged employees will likely deliver outstanding customer service. A Temkin Group study found that organizations with highly engaged staff had a 10% better customer satisfaction rating than organizations with less involved employees.
Increased innovation: Employee engagement increases workers' likelihood of being creative and offering fresh ideas. A Harvard Business Review study found that engaged workers produce 2.5 times as much money as disengaged workers.
Types of employee engagement activities
Employee engagement initiatives boost commitment, employee motivation and involvement in their work. Organizations can use various employee engagement strategies to build a more motivated staff. Below I discuss some employee engagement activities:
Wellness programs: Employees' physical and emotional health are promoted through wellness programs. The International Foundation of Employee Benefit Plans found that 77% of firms provide wellness programs to their staff members. These initiatives have been found to increase productivity, lower absenteeism, and improve employee health.
Employee engagement and wellness go hand in hand. It is challenging for workers to remain interested when they feel under the weather. Employees are more likely to be distracted and unable to provide their entire focus at work if they are dealing with health or financial problems. [Read more].
A study published by Quantum Workplace discovered that all three areas of wellness—physical, emotional, and financial—relate to employee engagement. Below is an illustration of the results.
Employee engagement positively relates to wellness. As observed above, engagement is prominently lower among workers with poor wellness (low or very low) for all three factors.
Training and Development: Providing employees with training and development opportunities can aid their professional advancement and assist them in gaining new skills. A LinkedIn Learning survey found that 94% of workers would stay at a firm longer if it supported their professional growth.
Programs for training and development have been found to improve retention, job satisfaction, and employee engagement.
Recognition programs: Employee contributions to the organization are recognized and rewarded through recognition programs. Companies with recognition programs had a 31% lower employee turnover rate than those without, according to Globoforce research. Additionally, research shows that employee engagement, motivation, and job satisfaction are all increased by recognition programs.
Employee engagement is also increased as a result of employee recognition. According to Quantum Workplace research, employees are 2.7 times more likely to be highly engaged when they believe management would recognize them. [Read more]. According to Deloitte, there is a correlation between recognition and employee engagement, which in turn improves job performance.
Team building activities: Team building brings individuals together by letting them collaborate. They can get to know one another outside the workplace through enjoyable activities. The main advantage of team building is that it increases employee engagement and loyalty, both of which are crucial for the growth and success of businesses. Engaged employees are passionate about their work and consistently dedicated to the company's success.
Employee collaboration, communication, and teamwork are improved through team building exercises. In a Deloitte study, 88% of employees said having good relationships with co-workers is crucial for job happiness. Team-building exercises have improved employee engagement, job satisfaction, and retention.
Employees can become closer to one another and develop communication skills through team-building exercises. In a study by Clear Company, 77% of workers who participated in team-building exercises said they were more satisfied with their jobs.
Volunteer Programs: Employees can participate in volunteer initiatives to contribute to their communities while learning new skills and interacting with co-workers. A UnitedHealth Group study found that employees' health, stress levels, and job satisfaction can all be improved by volunteering.
Examples of Employee Engagement Activities
Activities for employee engagement are a tool used to reap the numerous benefits of employee engagement. Below I discuss some activities for employee engagement:
Professional development: Allowing employees to grow professionally can make them feel appreciated and committed to their professions. According to a LinkedIn study, 94% of workers would stay with a firm longer if it supported their professional growth.
Giving employees opportunities for professional growth helps to maintain their engagement, which is crucial because, according to a 2016 Udemy study, disengaged and bored workers are twice as likely to quit. According to the same study, 80% of participants thought that acquiring new abilities would increase their level of engagement.
Gamify Learning: Creating games or quizzes that test employees' knowledge of company data and statistics. This can be a fun way to engage employees while helping them learn about the company's performance. [Read more].
According to Gallup, implementing gamification in the workplace has resulted in almost a 147% increase in performance, up to 65% less turnover, and 37% fewer absences.
Workplace Parties: Hosting parties, i.e. annual summer and winter parties to celebrate another year of business, can be used to boost employee engagement. Festivities can make employees feel like an active and valued part of the company.
A company's success depends on having a happy workplace and a strong sense of teamwork. Having an office party may be a terrific way to unwind after a long year of work while fostering camaraderie among your staff over food, entertainment, and beverages. [Read More].
Learning Lunches: This can be ideal for assembling your team and aiding their education. Encourage all departments to showcase their current projects. Celebrate birthdays and take on a brand-new subject as a group. Because they inspire learning, community, and openness, Bitly, a member of Spectrum Equity, hosts lunch and learns once a week.
Employee Sports and Games: It has been found that employees genuinely enjoy getting involved in games. Competitions and tournaments foster fellowship and do not need to be elaborate. Organizing events such as a bake-off or ping pong competition or challenging the staff to a game of pool. Even setting up a fantasy football league might benefit the staff within the organization. Some workplaces also host sporting events.
Sports activities are a fantastic way to bring staff members and families together. Inviting everyone, then picking a neighbourhood basketball, baseball, or soccer team to play against.
Celebrating Successes: Share data demonstrating how employees' efforts contributed to the achievement when you want to celebrate accomplishments and milestones with your staff. Emails sent to the entire organization, awards ceremonies, or team gatherings are methods to execute this.
Andy Parker, The head of marketing at Leapsome is famous for saying success can beget success, and celebrating at work helps to build momentum, improve morale, and make the hard times feel all the more worth it. [Read More].
Tips for Implementing Effective Employee Engagement Activities
The successful implementation of any employee engagement activity is essential in any organization.
Understanding the employee needs: Understanding the employees' needs and preferences is crucial before executing any employee engagement initiatives. Employees who believe their ideas matter are 4.6 times more likely to feel engaged at work, according to a Gallup survey.
Effective Communication: It is crucial to express the benefits and aim of the activities clearly when putting employee engagement initiatives into practice. A Towers Watson analysis found that during the previous five years, businesses with excellent communication techniques had a 47% greater overall return to shareholders than those without.
Communicating effectively will include exchanging concepts, ideas, facts, and details to ensure the goal or intention is achieved as effectively as feasible. Simply put, it consists of the sender expressing their opinions so the recipient can understand them.
Provide growth opportunities: Giving employees a chance to develop professionally might make them feel appreciated and invested in their work.
Glazer (2021) believes that an important task of leadership is to help people recognize what they truly want to accomplish. He makes a crucial distinction between capacities or potential to do something. This then leads to initiatives that provide growth opportunities.
Encourage Collaboration: Collaboration among staff members can strengthen bonds and enhance communication abilities. Research by ClearCompany found that 86% of employees and executives blame poor working relationships on a lack of teamwork or inefficient communication.
Collaborative workplaces are frequently more profitable, and productive, and have higher employee retention rates. To produce better results and have a bigger impact, collaboration uses a variety of skill sets, resources, knowledge, and views. Collaboration may foster innovation and creativity, resulting in more considered and well-informed decision-making. [Read More].
Recognizing and rewarding employees: Recognizing employees for their efforts and accomplishments can boost motivation and job satisfaction. Companies with recognition programs had a 31% lower voluntary turnover rate than those without, according to a Globoforce survey.
Employees receive three benefits from a good employee recognition and incentive system: a reasonable reward for their efforts, inspiration to keep performing well, and an explanation of the actions and results that the organization values.
Measure the Success of Employee Engagement Activities: To determine what works best for your firm, it's critical to routinely assess the success of employee engagement initiatives. A Deloitte study found that companies that frequently monitor employee engagement are 40% more likely to keep their best employees.
Effective employee engagement initiatives must concentrate on producing results that can be implemented. To do this, the activities for employee engagement enhance overall engagement indices and boost employee engagement dimensions. In essence, once a survey is carried out and the results are in, these results should enable management and staff to develop a strategy that will serve as the manual for the success and future of activities for employee engagement.[Read More].
Frequently Asked Questions
Below are some of the frequently asked questions about activities for employee engagement:
Q: What are five things that can be done to enhance employee engagement?
- Use the right employee engagement survey – As a primary tool for data collection, the correct survey will identify areas that need working on for continuous improvement and enhancement of employee engagement levels.
- Connect work to a purpose - When you are unclear about the purpose of your work or how it relates to the business's overall mission, it is challenging to be fully involved in it. LinkedIn research shows, 73% of purpose-driven workers are content with their professions.
- Define engagement goals in realist, everyday terms - Leaders must make engagement goals relevant to employees' daily experiences to make engagement happen. Using vivid language and emotive descriptions to describe what success looks like increases team commitment and gives goals meaning.
- Encourage collaboration - Collaboration among staff members can strengthen bonds and enhance communication abilities. This can involve collaborative work across departments or open office designs.
- Foster a positive working environment - Positivity at work can increase employee motivation and engagement. This can entail offering options for balancing work and life, providing wellness initiatives, or encouraging diversity and inclusion. According to Harvard Business Review research, organizations with favourable work environments produced 12% more than those without.
Q: What are the 5 C's of employee engagement
- Care - Employees will quickly realize that the organization is not solely focused on making profits or expanding market share at the expense of everything else when a manager openly demonstrates their concern for their team.
- Connect - Engaging managers engage with staff members and cultivate trust and rapport. The management should show employees that they are interested in them as people.
- Coach - Instead of giving instructions or micromanaging their staff, effective leaders are frequently observed to coach and guide their teams and organizations actively. This encouragement will help you retain, empower, and develop your competent workforce.
- Contribute - Encourage staff members to contribute independently and share their thoughts. Employees want to feel that their ideas are valued equally to those of management and that they have a real impact on the business's success.
- Congratulate - Forming the practice of consistently praising or congratulating staff members who have performed admirably, whether at work or in their personal lives. Congratulating staff members in front of their co-workers also greatly boosts their self-confidence.
Q: How do you make employee engagement fun
- Gamifying employee engagement activities - Employee engagement activities can be made more enjoyable and interesting by incorporating gamification. This may entail making leaderboards, providing rewards, or including game-like components in events.
- Host social events - Social gatherings can strengthen team bonds and foster employee relationships. This can apply to work outings, team meals, and happy hours.
- Create challenges - Introducing challenges can increase staff motivation and engagement. These could be obstacles to productivity, physical fitness, or artistic expression.
- Incorporate humour - Humour can help to lighten the mood and make activities more pleasurable by being used in employee engagement initiatives. This may consist of amusing jokes, memes, or videos.
- Offer incentives: Offering rewards might encourage staff to participate in employee engagement events. Gift vouchers, more vacation days, or promotional items are such examples.
Any firm must involve its employees to maintain a happy and effective workplace. Employees engaged at work are more effective, more satisfied with their jobs, and less inclined to quit. Companies can gain from higher retention rates, lower absenteeism, and enhanced productivity by prioritizing employee engagement activities. Companies can increase employee satisfaction and foster a workplace culture that values employees by offering growth opportunities, fostering collaboration, rewarding employees, fostering a positive work environment, communicating clearly, and making employee engagement fun. In the end, investing in employee engagement is an investment in the company's overall success.