11 Essential Components of an Effective Video Marketing Strategy

04/07/2022 8:19 AM

Video marketing is becoming more important than ever, and most brands aren’t only focused on writing content and including images anymore but also on incorporating videos into their content. 


 


Video marketing isn’t simply recording and uploading a video through your mobile phone. There are many more things to it, and you need to put in more effort from your side than simply uploading videos. 


 


Well, let’s not wait for any further and jump straight into the tips and tricks we can follow for setting up an effective video marketing strategy.

11 Components you need to follow for an effective video marketing strategy


 


1. Set up your video goals 


shooting a video


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The first step to creating your video strategy is to define your video’s goals. Your best bet is to create a video for each marketing funnel stage. However, before you do that, you’ll need to identify which stage you are at. Here are the stages of the marketing funnel: 


 



  • Awareness: The stage where you attract new customers that are starting to be aware of your product. 



  • Consideration: At this stage, your audience is starting to become engaged with your content and are deciding whether they should continue to be customers or not. 



  • Decision: This is where your audience decides whether they join you or not. 



  • Loyalty: Your customers become loyal, and those who join you and like your product or service will become long-term customers. 


 


So, for example, if you are at the awareness stage, you want to create videos that will attract new customers. If you want to engage your audience, you are in the consideration stage. If you’re close to closing your customers, you are in the decision stage. So, wherever you may be, you must know which stage you are in. 


 


2. Identify your voice style


Once your goals are defined, it’s time to develop a voice. Successful video marketing doesn’t have to do with what you say but how well you say it. Your style needs to be consistent in all of your videos. For instance, here are some questions you can answer: 


 



  • What type of tone are you using? Are you using a professional tone, or is your tone more friendly?



  • Which type of sound effects will you use? What kind of music effects will you include? What kind of vibe will it bring? 



  • What kind of visual effects will you use? Will your visual effects be animations and sketches, or will they be you in front of the camera? 


 


3. Set up a posting schedule


posting calender


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Users who continuously watch your videos expect you to post regularly, so you need to set up a posting schedule instead of random posts. Think about stories you can tell, and try to separate these stories into multiple parts, allowing you to post something new weekly. 


 


After you’ve decided what your content will be, create a publishing schedule. A consistent posting schedule that is well organized and has built-up content (consistent) will encourage viewers to come back each time. You can do this to lead them to a product launch, an announcement, or anything else that you may see is fascinating. 


 


Moreover, always seek to implement new campaigns and ensure that your content is helpful in your industry. 


 


4. Find out who your target audience is 


After you identify where you are in the marketing funnel, what type of tone you’ll use, and focus on your posting schedule, identify who you’ll be talking to. Who is your audience? How can you determine who is interested in your content? 


 


Well, your best bet is to create a buyer persona, and if you already have one, that’s excellent to hear! Crafting your buyer persona can be done while you identify what your product or service is. For example, if you sell clothes online, you need to diversify which people like the type of clothes you are selling. 


 


To further identify your buyer persona, you can try answering the following three questions: 


 



  • First, who are you promoting your product or service to?

  • What is the purpose of your videos? 

  • Finally, where is your target audience most active? 


 


5. Use transcription services 


You can transcribe audio to text with a simple text converter. You may wonder how transcription services are so important for your video content? According to statistics, 92% of people watch videos without sound. 


 


There is the software you can use for transcription services, which supports hundreds of languages and many different types of formats. So, it isn’t something you would consider as a second option. Instead, pay special attention to transcribing your audio files and do your best to make them as accurate as possible.


 


6. Avoid making your video too long 


When you set up your video marketing strategy, remember that you aren’t trying to film a documentary. You don’t want to spend too much time on your content, nor does all of your audience have the time to watch your long videos. 


 


Undoubtedly, shorter videos are much better for you. In fact, studies show that shorter videos are a much better option for those who scroll on social media. However, we aren’t saying that long videos are bad, but as a general rule of video marketing strategies, you want to keep things short, so you can make more videos out of them instead of cramming all of them into one. 


 


7. Include tutorials 


tutorial


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Do you want people to find out how your product works? 


 


Well, tutorials will do the trick and be a better alternative for customers since they can view your product and services. This is excellent before making a purchase. For example, if you buy a new product and don’t know how to use it well, you can simply go on YouTube and check it out. So why shouldn’t your videos be like that? 


 


Tutorials allow you to reduce customers’ concerns and increase their confidence when purchasing a new product or service. 


 


8. Stick to your timeline 


As you’re planning what to post, from a creative perspective, always have a timeline to stick to. You should have multiple timelines covering your production, distribution, and overall timeline. It’ll serve as your guide and keep you well aware of what your next step may be. 


 


Nevertheless, timelines are an important element for your team as well. After all, each timeline has its own schedule. So keep everyone informed, and try to stick to your timelines as much as possible.





9. Identify where your audience is most active


understand your audiance


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You can create videos on most social media platforms, but the key is to focus on areas where you think your audience is most active. Avoid posting videos in areas where your audience isn’t active. 


 


For example, if your audience is highly active on YouTube, don’t focus much on posting on other social platforms. In short, this should be considered a priority if you’re concerned about brand awareness. 


 


10. Include User-generated content 


People love to see themselves in a video, so why shouldn’t you consider including your audience in videos? You create the video but include some story about your customers using your product or service or even something related to your content. 


 


Including users in your content will make them share it with their friends and family members. Additionally, whenever someone shares a video, it’s better for reaching a larger audience. 


 


11. Include a Call To Action 


Call-To-Actions (CTA) is an essential part of your video. To redirect your audience, you need to include a CTA. For example, viewers might want to learn more about your product and service, so a CTA serves as an instruction guide for your viewers. Moreover, you can try to include the text of your site’s links to your site and encourage your viewers to read more about what you offer. 


 


Customers can enjoy your videos, but if they are never instructed further, you’re letting go of your conversions. 


Wrapping everything up 


That’s all for this article. These are the 11 essential components you should include in your video marketing strategy. However, no matter which components you have in your video marketing strategy, your quality and commitment are above everything. 


 


You can’t have a successful strategy if your content isn’t quality or if you don’t know who you are creating content for and what kind of content you are creating. If you don’t have a plan or a direction that you know where you’re heading, you can’t ever create excellent video content. 


 

Ljupka Simonovska
Guest
This article was written by Ljupka a Guest at Industrial Psychology Consultants (Pvt) Ltd

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