Robert Iger took over as CEO of The Walt Disney Company in 2005, at a challenging period for the company. The competition was fiercer than ever before, and technology was evolving at a faster rate than at any other point in the company's history. His strategy was simple: recommit to the premise that quality counts, embrace technology rather than fight it, and think bigger—think global—to make Disney a stronger brand in international markets.
Robert Iger explains the lessons he acquired while operating Disney and guiding its 220,000-plus people in The Ride of a Lifetime, and he tackles the ideas that genuine leadership requires, such as:
This book is about Iger's unquenchable curiosity, which has propelled him for forty-five years, since his first day as a lowly studio grunt at ABC. From a profound friendship with Steve Jobs in his final years to an undying passion of the Star Wars story, it's also about deliberation and respect, as well as a decency-over-dollars attitude that has been the core of every initiative and partnership Iger pursues.
Iger comments, "The themes in this book strike me as universal." "Not only to the world's aspiring CEOs, but to anyone who wants to feel less afraid and more confident in their own skin as they navigate their professional and personal lives."
Robert A. Iger is the executive chairman, chairman of the board, and former CEO of The Walt Disney Company in the United States. From 1994 to 1995, he was president of ABC Television, and from 1995 to 1996, he was president/COO of Capital Cities/ABC, which was acquired by Disney.
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