In today’s crowded marketplace, brand awareness is the bedrock of any successful <a target="_blank" href="https://www.thehumancapitalhub.com/articles/digital-marketing-strategies-for-students" alt="marketing strategy" class="on">marketing strategy</a>. Whether you're a startup with limited resources or an established business trying to scale, getting noticed is crucial. But here's the challenge: how do you build brand awareness without draining your budget? This is where brand awareness strategies come into play. With a little creativity and strategic thinking, even businesses with tight marketing budgets can see substantial growth. The good news is that low-budget marketing tactics, such as leveraging social proof and utilizing influencer outreach, can help businesses grow their visibility without breaking the bank. <h2 style="text-align: justify">What is Brand Awareness and Why is it Important?</h2>​ <h3 style="text-align: justify">Understanding Brand Awareness</h3>Brand awareness refers to the extent to which consumers can recognize or recall your brand. When people are familiar with your brand, they are more likely to trust it, engage with it, and ultimately purchase from it. Whether you're building visibility through creative advertising, organic online growth, or by partnering with a <a href="https://www.bebolddigital.com/">full service amazon agency</a> like <a href="https://www.bebolddigital.com/">beBOLD Digital</a>, increasing your brand’s presence significantly boosts your chances of capturing and retaining potential customers. <h3 style="text-align: justify">Impact of Brand Awareness on Business Growth</h3>Without strong brand awareness, businesses may struggle to attract new customers. However, building awareness can drive traffic, increase conversions, and build loyalty among existing customers. According to Nielsen, 59% of consumers prefer to buy new products from brands familiar to them. So, investing in brand awareness strategies can have a lasting impact on your business’s success. <h2 style="text-align: justify">Low-Budget Marketing Tactics for Boosting Brand Awareness</h2>​ <h3 style="text-align: justify">Content Marketing and Blogging</h3>One of the most effective low-budget marketing strategies is content marketing. By producing valuable, informative, and engaging blog posts, you can organically drive traffic to your website. Regular blogging not only boosts your SEO but also positions your brand as an authority in your industry. <h3 style="text-align: justify">Social Media Engagement</h3>Social media is a goldmine for businesses looking to improve brand visibility on a shoestring budget. Platforms like Instagram, Facebook, Twitter, and LinkedIn offer free (and paid) ways to connect with your audience. Engaging with followers by responding to comments, running polls, or sharing valuable content can go a long way in increasing your brand's presence. Be sure to choose platforms that align with your target audience for maximum impact. <h3 style="text-align: justify">Email Marketing Campaigns</h3>Don’t overlook the power of email marketing. By maintaining a well-curated email list, businesses can connect directly with their audience. Newsletters and promotions sent to subscribers help keep your brand top of mind, and they can be customized to drive specific actions, such as product purchases or event registrations. <h2 style="text-align: justify">Leveraging Social Proof for Effective Brand Building</h2>​ <h3 style="text-align: justify">Customer Reviews and Testimonials</h3>Consumers trust the opinions of others—especially those who have had direct experience with a product or service. Incorporating social proof like customer reviews and testimonials on your website can greatly enhance credibility. Positive reviews build trust, and more trust means more conversions. <h3 style="text-align: justify">User-Generated Content (UGC)</h3>Another form of social proof is user-generated content. Encouraging customers to share photos, videos, or stories related to your product on their social channels can exponentially increase your reach. Not only does it foster a sense of community, but it also provides your brand with free content. <h3 style="text-align: justify">Case Studies and Success Stories</h3>Creating and sharing success stories is a great way to illustrate the effectiveness of your product or service. These case studies demonstrate real-world results, making it easier for potential customers to envision the benefits of your offerings. <h2 style="text-align: justify">Influencer Outreach: A Cost-Effective Strategy for Brand Awareness</h2>​ <h3 style="text-align: justify">Micro-Influencers vs. Macro-Influencers</h3>While partnering with macro-influencers can be expensive, micro-influencers—individuals with smaller, yet highly engaged audiences—are a more affordable alternative. They often have a more personal relationship with their followers, which can lead to better brand engagement and conversion rates. <h3 style="text-align: justify">Building Relationships with Influencers</h3>When reaching out to influencers, it’s important to foster genuine relationships. Influencer outreach isn't just about sending products for promotion; it’s about building a partnership that benefits both parties. Start by engaging with influencers’ content, commenting, and showing interest before you approach them for a collaboration. <h3 style="text-align: justify">Measuring ROI from Influencer Partnerships</h3>To determine the success of your influencer marketing campaigns, track key metrics such as engagement rates, website traffic, and conversions. Influencers should not only drive awareness but also bring measurable results. Tools like Google Analytics can help track where your traffic is coming from, allowing you to gauge the effectiveness of your campaign. <h2 style="text-align: justify">Can Low-Budget Brand Awareness Strategies Help You Achieve Long-Term Growth?</h2>Building brand awareness on a budget isn’t just about being frugal; it’s about being strategic. The key to success lies in consistently applying these cost-effective strategies. The right combination of low-budget marketing, social proof, and influencer outreach can elevate your brand’s visibility and pave the way for long-term growth. Even if you’re a small business with limited resources, these strategies can level the playing field. Start by implementing small changes and monitoring what resonates most with your target audience. As your brand’s awareness grows, you’ll naturally see more opportunities for growth, sales, and customer loyalty. If you’re seeking a more comprehensive approach to scaling your business or need a partner to help execute these strategies, you might consider working with a full service amazon agency like beBOLD Digital. Such agencies can help manage all aspects of your marketing and sales efforts, allowing you to focus on growing your brand with expert guidance. <h2 style="text-align: justify">Ready to Amplify Your Brand Awareness?</h2>Now that you have a few strategies in your toolkit, it's time to take action. Are you ready to scale your brand’s visibility and create lasting connections with your audience? Start small, be consistent, and watch your brand awareness grow over time. Remember, even with a modest budget, you can compete with larger players and make a significant impact in your industry. By employing these strategies, you can achieve the brand recognition you’ve been striving for—without overspending. Whether through clever marketing tactics or leveraging the power of influencers, the opportunities are endless. The key is to stay adaptable, stay engaged with your audience, and keep delivering value.

In today’s crowded marketplace, brand awareness is the bedrock of any successful marketing strategy.

Cost-Effective Strategies for Brand Awareness

According to the 28th annual <a target="_blank" href="https://www.thehumancapitalhub.com/articles/20-top-tech-recruiting-firms" alt="IT Recruitment">IT Recruitment</a> &amp; Retention report from Clicks IT Recruitment, 2025 is shaping up to be a notable growth year for the tech hiring market in Australia. In particular, the areas of Artificial Intelligence, digital transformation, and cybersecurity are projected to experience strong upward trends. What this means is that there are likely to be quite a few jobs available in these areas. So, if you want to make yourself as attractive a candidate as possible, it is within your interests to do everything you can to stand out from your competition. The best way to do this is to equip yourself with the tech skills that employers are looking for. But while previously it might have been enough to have a general tech background, that is not the case anymore. Today, tech is no longer a narrow field. It is, in fact, woven into just about every industry in Australia, including everything from finance and healthcare to education and logistics. For this reason, employers are searching for a much more specific mix of skills that includes not just technical know-how, but also adaptability, security awareness, and sharp problem-solving abilities. This post will highlight five of the top skills that tech employers are looking for. If you add these strings to your bow, you are bound to make yourself a lot more hireable.&nbsp;<h2>Use An IT Recruitment Agency</h2>Before we highlight the skills, it is worth mentioning that if you're serious about getting into the right role (or indeed finding the right person for your vacancy), it is a good idea to <a href="https://www.igniteco.com/specialisations/it-recruitment/">consider IT recruitment with Ignite</a>. Their expert consultants understand Australia’s current tech landscape and can connect skilled professionals with forward-thinking companies that will be a good fit.&nbsp; <h2>5 Top In-Demand Skills</h2>Regardless of whether you use an <a target="_blank" href="https://www.thehumancapitalhub.com/articles/remote-it-staffing-tips" alt="IT agency">IT agency</a> or not, here are five in-demand skills you would be well advised to brush up on. <h3>1. Cloud Computing Expertise</h3>More Australian companies are moving away from on-site servers and embracing cloud solutions for their flexibility, scalability, and cost savings. This means that possessing cloud skills is a must. Whether it's AWS, Microsoft Azure, or Google Cloud Platform, cloud computing is at the heart of modern IT infrastructure. Therefore, most employers are on the lookout for people who can design, deploy, and manage cloud environments efficiently. As a result, roles like Cloud Engineers, DevOps Engineers, and Site Reliability Engineers are in high demand. If you can navigate multi-cloud setups or have certifications to back up your experience, you’ll probably have a distinct advantage.&nbsp; Moreover, knowing how to optimize resources and reduce costs in the cloud will probably make you a huge asset as well.&nbsp;<h3>2. Cybersecurity Skills</h3>With more companies going digital, cyber threats are unfortunately a rising threat, which is why <a target="_blank" href="https://www.thehumancapitalhub.com/articles/the-importance-of-cybersecurity-training-in-corporate-learning-programs" alt="maintaining good cybersecurity">maintaining good cybersecurity</a> is now critical for businesses of all sizes across Australia. To counter it, employers are actively seeking talent with skills in ethical hacking, risk assessment, network security, and incident response. Familiarity with frameworks like ISO 27001 or the Essential Eight is also becoming a big plus for many. Even in roles not strictly labelled as ‘cyber’, having an awareness of cybersecurity principles can give you a serious edge. Effectively, in a world where one data breach can cost millions and damage a company’s reputation, being the person who can prevent or mitigate that is worth your weight in gold.&nbsp;<h3>3. Data Literacy and Analytics</h3>The British mathematician, Clive Humby, is credited as saying that “data is the new oil”, and this, it seems, is especially true in tech. Companies need people who can not only collect data but also make sense of it and apply insights to real-world problems. Whether you’re in marketing, product development, or IT, data literacy is becoming a&nbsp; core skill companies are looking for. Indeed, many employers want team members who can use tools like SQL, Python, Power BI, or Tableau to generate reports, spot trends, and make strategic decisions. But here’s the kicker. It's not just good enough to be able to analyse past data anymore because predictive analytics and machine learning have changed the game. Therefore, if you understand how to build models or interpret <a href="https://www.ucumberlands.edu/blog/use-ai-real-time-data-analysis-and-decision-making">AI-driven forecasts</a>, you’ll be able to better stand out in a crowded job market.&nbsp;<h3>4. Software Development and Programming</h3>From building apps and websites to integrating back-end systems, developers play an integral role in digital innovation. So, it should come as no surprise that software development is still one of the most in-demand skills in the tech sector. However, employers aren’t just looking for coders who can tick boxes. Instead, they want people who understand the bigger picture. For instance, how different parts of the system work together, how to optimise user experience, and how to write clean, maintainable code. Languages like Python, JavaScript, and Java continue to be popular, especially in agile development environments. And if you have full-stack capabilities or mobile development experience (such as in Flutter and React Native), you’ll be even more attractive to potential employers.&nbsp;<h3>5. Soft Skills</h3>In an age where remote and hybrid work are now the norm in most business environments, being <a href="https://www.thehumancapitalhub.com/articles/how-to-become-tech-savvy-ways-to-improve-and-develop">tech-savvy</a> isn't enough to land you a role. Employers increasingly want people who can work well in teams, communicate clearly, and adapt quickly to changing conditions. That is why, if you can explain a technical issue to a non-technical client without blinding them with jargon, can collaborate with designers, product managers, and stakeholders, and take feedback constructively and pivot when needed, you’ll have a much better chance of being offered a job.

According to the 28th annual IT Recruitment & Retention report from Clicks IT Recruitment, 2025 is shaping up to be a notable growth year for the tech hiring market in Australia.

Top 5 Skills Tech Employers Are Looking For

SaaS platforms have become essential to how businesses operate, from <a target="_blank" href="https://www.thehumancapitalhub.com/articles/managing-distributed-teams-best-practices-for-hr-leaders" alt="managing teams">managing teams</a> to storing data. But with this convenience often comes a less welcome reality: overspending. Whether it’s forgotten renewals, unused licenses, or poorly negotiated contracts, many businesses are spending more than they should on software.&nbsp; If you’ve ever felt unsure about where your software budget is going, you’re not alone. Understanding the causes of SaaS overspending is the first step to taking back control. Keep reading to discover what causes SaaS overspending and how to fix it! <h2>When Convenience Gets Costly</h2>The ease of signing up for SaaS tools can lead to a bloated stack. Without clear oversight, departments may purchase different tools that serve the same purpose. Even worse, some tools go completely unused. Duplicate subscriptions and unused software are often the result of decentralised procurement. If each department is managing its own tools, it becomes nearly impossible to track what’s active, what’s expired, and what’s still relevant. Over time, this leads to rising costs and budget waste that’s difficult to untangle. <h2>The Cost of Poor Visibility</h2>You can’t manage what you can’t see. Many businesses struggle with a lack of visibility across their SaaS stack, making it hard to understand what tools are in use, who is using them, and whether they are still needed. This is where tools like <a href="https://www.vertice.one/">Vertice</a> can make a difference. It offers a spend optimisation platform that gives finance and procurement leaders complete visibility over their SaaS usage. With it, you can automate renewals and streamline purchasing into one manageable process. This kind of centralised oversight is key to controlling costs without compromising productivity. <h2>Renewals That Slip Through the Cracks</h2>SaaS renewals are often set on autopilot, meaning contracts are automatically renewed, sometimes with increased rates, without proper review. This is especially risky when the software is no longer being actively used. Missed renewal dates or blindly renewed subscriptions are a major cause of overspending. They happen when there’s no single point of ownership or when renewal alerts are ignored due to busy schedules. Taking time to assess the value of each tool before it renews may help your business avoid unnecessary costs. <h2>Why You Need a Smarter Procurement Process</h2>Many companies still rely on outdated methods when it comes to buying software. Emails, spreadsheets, and back-and-forth negotiations eat up time and often lead to poor deals. A <a target="_blank" href="https://www.thehumancapitalhub.com/articles/5-tips-on-choosing-the-right-procurement-tool-for-your-business" alt="smarter procurement process" class="on">smarter procurement process</a> uses automated workflows and data-driven insights to help you purchase the right tools at the right price. By streamlining approvals and consolidating contracts, you reduce manual tasks and improve cost control. <h2>Fixing the Problem Starts with Structure</h2>Tackling SaaS overspending means putting the right structure in place. Start by conducting a full audit of your current tools, identifying overlaps, and checking user activity. This can uncover hidden costs and give you the clarity needed to make confident decisions. You should also define a clear ownership model. This involves assigning responsibility to someone who will monitor subscriptions, manage renewals, and ensure procurement follows a consistent process.&nbsp; <h2>Last Word</h2>SaaS should support your growth, not eat into your profits. By addressing the common causes of overspending, you can regain control and ensure every penny spent on software delivers value. Now’s the time to fix the leaks in your SaaS spend and turn software into a strategic asset.​

SaaS platforms have become essential to how businesses operate, from managing teams to storing data.

SaaS Overspending: What Causes It and How to Fix It

In a world of relentless disruption — from AI to automation to shifting employee expectations — the companies that thrive aren't just hiring smarter. They're building from within.

10 Great Examples of Corporate Upskilling Programs

Want your marketing team to get more done without the stress? It all comes down to having the right systems in place.

Smarter Systems, Better Results: How to Boost Marketing Team Productivity

In today's fast-paced business environment, securing top executive talent is more critical than ever.

Executive Talent Acquisition Best Practices

Production Supervisor

&lt;p&gt;&lt;strong&gt;Qualifications and Experience:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;3 years in Dairy Industry at supervisory Level and experience in food industry&lt;/li&gt; &lt;li&gt;Degree in Food Science, Food Safety, Dairy Technology or any other related qualification&lt;/li&gt; &lt;/ul&gt;

Procurement Manager

&lt;p&gt;&lt;strong&gt;Responsibilities &lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Establishes and implements, procedures, purchasing policies and best practices&lt;/li&gt; &lt;li&gt;Monitors ongoing compliance with purchasing procedures and policies&lt;/li&gt; &lt;li&gt;Ensure significant cost savings for the organisation.&lt;/li&gt; &lt;li&gt;Directs procurement policies to ensure all items are purchased and delivered timeously and within the stipulated budget&lt;/li&gt; &lt;li&gt;Monitors supplier compliance with contractual agreements&lt;/li&gt; &lt;li&gt;Superintends supplier compliance with internal quality standards and external regulations&lt;/li&gt; &lt;li&gt;Facilitates timely placement of purchase orders&lt;/li&gt; &lt;li&gt;Reviews purchase orders for proper authorization and compliance in line with organizational policy and standard operating procedures&lt;/li&gt; &lt;li&gt;Identifies and sources new suppliers in line with procedures&lt;/li&gt; &lt;li&gt;Manages supplier selection process based on price, quality, support, capacity and reliability&lt;/li&gt; &lt;li&gt;Establishes and updates an approved supplier database&lt;/li&gt; &lt;li&gt;Develops, negotiates and administers purchasing agreements and contracts with suppliers in support of organizational requirements&lt;/li&gt; &lt;li&gt;Evaluates contracts to ensure compliance with legal requirements and organizational policies&lt;/li&gt; &lt;li&gt;Manages risk relating to quality, cost, delivery and supply of purchases.&lt;/li&gt; &lt;li&gt;Works with relevant Departments / Business Units to manage inventory requirements&lt;/li&gt; &lt;li&gt;Monitors and reduces purchase variances to meet profit objectives&lt;/li&gt; &lt;li&gt;Oversees the operations and daily activities of the purchasing department&lt;/li&gt; &lt;li&gt;Directs continuous improvement of purchasing processes in line with changing organizational needs and market conditions&lt;/li&gt; &lt;li&gt;Prepares monthly and quarterly procurement reports&lt;/li&gt; &lt;li&gt;Develops and manages procurement budgets and forecasts&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Qualifications&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Bachelor&amp;rsquo;s Degree in Purchasing and Supply Chain Management or equivalent.&lt;/li&gt; &lt;li&gt;Master of Purchasing and Supply Chain Management an added advantage.&lt;/li&gt; &lt;li&gt;C.I.P.S membership is a must&lt;/li&gt; &lt;li&gt;At least 5 years of experience in a similar senior position.&lt;/li&gt; &lt;li&gt;Proven experience in managing supply chain operations&lt;/li&gt; &lt;li&gt;Knowledge of the Public Entities procurement process and regulations.&lt;/li&gt; &lt;/ul&gt;

Human Resource Manager

&lt;p&gt;&lt;strong&gt;Duties/Responsibilities:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Develops and implements the HR strategy in with business strategy;&lt;/li&gt; &lt;li&gt;Manages recruitment and selection;&lt;/li&gt; &lt;li&gt;Develops, reviews, and oversees the implementation of performance management system and policy for the entire company;&lt;/li&gt; &lt;li&gt;Manages industrial relations in the company and is responsible for maintaining employee discipline;&lt;/li&gt; &lt;li&gt;Complies and manages the Human Resource Departmental budgets;&lt;/li&gt; &lt;li&gt;Develops and updates the HR policies as and when;&lt;/li&gt; &lt;li&gt;Develops and presents HR reports.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Qualifications and Experience:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;BSc in any relevant social science degree;&lt;/li&gt; &lt;li&gt;At least 3 years relevant experience in a managerial role;&lt;/li&gt; &lt;li&gt;Experience in the FMCG industry;&lt;/li&gt; &lt;/ul&gt;

Brand Manager

&lt;p&gt;&lt;strong&gt;Duties/Responsibilities:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Develops strategic brand direction and longer-term brand vision that is consistent with the organization&amp;rsquo;s priorities and objectives.&lt;/li&gt; &lt;li&gt;Monitors all marketing and branding activities for the organization.&lt;/li&gt; &lt;li&gt;Directs the evaluation of brand portfolio including brand definition, proposition and promotion.&lt;/li&gt; &lt;li&gt;Plans and executes annual marketing campaigns to grow sales revenue.&lt;/li&gt; &lt;li&gt;Attains monthly sales targets through a motivated sales force.&lt;/li&gt; &lt;li&gt;Develops and implements business plans for the territory.&lt;/li&gt; &lt;li&gt;Ensures effective implementation of all sales and marketing programs to build brand visibility and profitable brands.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Qualifications and Experience:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;BSc in Marketing.&lt;/li&gt; &lt;li&gt;At least 3 years relevant experience in a managerial role.&lt;/li&gt; &lt;li&gt;Experience in the FMCG industry is an added advantage.&lt;/li&gt; &lt;/ul&gt;

Test

Electrician

&lt;p&gt;&lt;strong&gt;Duties/Responsibilities:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Installations, maintenance and repairs of all electrical equipment and machinery.&lt;/li&gt; &lt;li&gt;Manages Junior Staff members&lt;/li&gt; &lt;li&gt;Recommends cost saving best practices to the Maintenance Manager&lt;/li&gt; &lt;li&gt;Checks on health and safety compliance&lt;/li&gt; &lt;li&gt;Install, maintain, and enhance electrical systems and components, including fuses, lights, and wiring&lt;/li&gt; &lt;li&gt;Perform all work in a manner that meets and follows electrical codes, blueprints, and standards&lt;/li&gt; &lt;li&gt;Test electrical systems and components to ensure proper functioning&lt;/li&gt; &lt;li&gt;Performs preventative maintenance on electrical systems and components&lt;/li&gt; &lt;li&gt;Troubleshoots problems and make timely repairs&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Qualifications and Experience:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Degree or Higher Diploma in Electrical Engineering/ Apprentice Program&lt;/li&gt; &lt;li&gt;At least Four (4) years in similar role in the FMCG Industry&lt;/li&gt; &lt;/ul&gt;

HR Officer

&lt;p&gt;Role and Responsibility&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Produces Human Resources performance measurement statistics&lt;/li&gt; &lt;li&gt;Implementation and administration of Human Resources standards (SABPP)&lt;/li&gt; &lt;li&gt;Responsible for employee engagement surveys and corrective action plans&lt;/li&gt; &lt;li&gt;Assists in the development of Personal development plans for individuals&lt;/li&gt; &lt;li&gt;Assists in the development of learning and development budgets and programmes&lt;/li&gt; &lt;li&gt;Implementation and administration of the department&amp;rsquo;s ISO protocols&lt;/li&gt; &lt;li&gt;Implementation of the Industry CBA and Code of Conduct&lt;/li&gt; &lt;li&gt;Assists in the recruitment and selection&lt;/li&gt; &lt;li&gt; Assists in Industrial relations matters&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Experience &lt;/p&gt; &lt;ul&gt; &lt;li&gt;Degree in any Social Sciences at 2.1 level or better&lt;/li&gt; &lt;li&gt;Ideal candidates must have a Professional diploma such as IPMZ or equivalent&lt;/li&gt; &lt;li&gt; A minimum of 3 years post University working experience&lt;/li&gt; &lt;li&gt;Knowledge of ISO 9001, 18001 and 45001 an added advantage&lt;/li&gt; &lt;li&gt; Knowledge of the Labour Act an added advantage &lt;/li&gt; &lt;li&gt;Knowledge of SABPP Human Resources Standards an added advantage&lt;/li&gt; &lt;/ul&gt;

The Job Interview Quiz

QUESTION 0

What is the first step in preparing for a job interview?