What the CEO Wants You To Know, Expanded and Updated

by Ram Charan


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About the book

The classic on the universal laws of business success has been entirely rewritten and updated for today's business leaders.

 

What the CEO Wants You to Know has been completely revised for today's business environment, expanded and updated by bestselling author Ram Charan, and covers the principles underpinning every firm, from street vendors in Mumbai to Fortune 500 organizations. Using examples from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE, and Starbucks, Charan explains the ins and outs of how businesses operate, from gross revenue and operating costs to inventory and cash flow, from turnover, profits, and margins to return on capital and accounts payable and receivable, from product quality to sales, in the most accessible language possible. With hundreds of millions of copies in print, this brief and interesting book is like a little MBA course between covers in the business literature.

 

What the CEO Wants You to Know is the ideal book for anyone who wants to master and understand the levers that drive a successful business.


About the Author

Ram Charan is a business consultant, lecturer, and writer from India who lives in Dallas, Texas.


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