In many firms, the basis of competitive advantage has changed from dependability to innovation and adaptability. But what does it take for a company that innovates to manage effectively afterward? Ed Lawler argues in this follow-up to Built to Change that it takes a mix of the proper structure and the right people.
First, companies must determine their structure: are you a high-involvement company with products and services that necessitate a high level of staff coordination and cooperation? Or do you have a more global competition structure where you're always bringing in new people and technological know-how? Are you a blend of the two?
Lawler analyzes each approach's own human capital strategy, demonstrates how it works in practice, and provides the basis and tools for building competitive and innovative businesses.
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