Strategic Intent (Harvard Business Review Classics)

by Gary Hamel


Click the Amazon image below to buy this book:

Get the Strategic Intent (Harvard Business Review Classics) book by Gary Hamel

About the book

Gary Hamel and C.K. Prahalad argue in this McKinsey Award-winning piece, first published in May 1989, that Western companies have wasted too much time and energy copying the cost and quality advantages that their worldwide competitors already have. Canon and other world-class competitors have adopted a distinct strategy approach: strategic intent. They start with a goal that is bigger than the company's current grasp and resources: "beat Xerox" or "encircle Caterpillar."

 

Then they urge the organization to reduce the gap by posing challenges to employees that will focus their efforts in the short to medium term: "Build a $1,000 personal copier"; "shorten product development time by 75%." They stress competitive innovation year after year, constructing a portfolio of competitive advantages, seeking marketplaces for "loose bricks" that competitors have left undefended, and modifying the parameters of competitive interaction to avoid playing by the leader's rules.

 

The outcome is a global leadership position and a competitive strategy that has forced larger, more powerful Western competitors to play a never-ending game of catch-up.


About the Author

Gary Hamel is a co-founder of the Management Lab, an organization that develops technology and tools to assist breakthrough management innovation. He is a member of the London Business School faculty. Professor Hamel's groundbreaking works have been translated into more than twenty-five languages, and he has been hailed as the world's most important business thinker by the Wall Street Journal. The Future of Management and What Matters Now are two of them. Visit GaryHamel.com for more information, and Humanocracy.com for information on Gary's newest book.


Get the book

Click the Amazon image below to buy this book:

Get the Strategic Intent (Harvard Business Review Classics) book by Gary Hamel

Explore Related Books




Thank you for going through this resource! If you find this helpful please LIKE, SHARE and SUBSCRIBE to our channel and click the notifications bell to get notified whenever we post a new video. We post everyday except on Weekends. You can subscribe now by clicking on the button below.

Why should you subscribe to our Youtube channel today? Subscribing to our channel helps you discover what's new & trending globally with regards to HR and business. Watch must-see videos, from employee to organisational education to the current business world and the Internet phenomena. The last handful of years saw a surge in the popularity of videos therefore you shouldn't miss out on trending content. This is because, videos are useful for more than entertainment and it has revolutionised how people connect. We have different types of videos on our hub which include demo videos, brand videos, event videos, expert interviews, educational or How-To videos, explainer videos, case study videos, testimonial videos, live videos etc.You can also catch up on our Podcasts if you are not interested in wathing videos. Thank you for watching if you have already started to watch or videos! If you find this helpful please LIKE, SHARE and SUBSCRIBE to our channel and click the notifications bell to get notified whenever we post a new video. We post everyday except on Weekends.